Mobile   |   Next Course   |  Contact Us   +1 206–203–3575


October 25
ISO 16355:
Using Customer Value to Innovate New Services

ASQ Service Quality Conference
Chicago, IL USA

November 14–15
ISO 16355 Update:
Details of Parts 2, 4, 5, 8
for New Product Developers

ASQ International Conference on Quality Standards
Pittsburgh, PA USA

See Calendar for more events, or send inquiry

QFD Newsletter (free)

Report: ISQFD'16-Boise

ISO 16355

Turning Fishbones into Wishbones

Sign up for free newsletters


QFD: Quality Function Deployment

  1. Seeks out spoken and unspoken customer needs from fuzzy Voice of the Customer verbatim;
  2. Uncovers "positive" quality that wows the customer;
  3. Translates these into designs characteristics and deliverable actions; and
  4. Builds and delivers a quality product or service by focusing the various business functions toward achieving a common goal—customer satisfaction. Read more...

Here you will find a comprehensive list of resources and opportunities to:

Learn Modern QFD :

Advance Your Skill :

Participate & Network:

The QFD Institute is an organization dedicated to dissemination and advancement of QFD through on-going R&D, current best practices and tools, and state-of-the-art QFD education and training.

To inquire how QFD may help your project and organaization, please Contact Us  +1 206-203-3575 (M-F 9am–5pm US Eastern).