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January 17–18
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February 28
ISO 16355:
You can't build new products with old QFD

Phoenix, Arizona USA
ASQ Lean and Six Sigma Conference
Concurrent Session T18
1:30 pm – 2:30 pm


 
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Turning Fishbones into Wishbones

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Quality Function Deployment

QFD is an internationally recognized methodology for customer needs analysis and solution development. It includes customer requirements management (CRM) and design for customer value (DFCV). QFD continues to evolve, from its early days as a technique for assuring quality before manufacturing.

Modern QFD was developed by the QFD Institute to address today's business models that are agile, global, and technology-infused. Now part of the ISO 16355, it is a focused analysis of the voice of the customer, mathematically sound prioritization, and is coupled with lean, efficient deployments. It obsoletes the classical House of Quality and 4-phase approach.

Advanced QFD is a unified system to connect the voice of stakeholders and organizational requirements of management to facilitate innovative opportunities and strategic alignment across all business fuctions.

The QFD Institute is the official source for QFD and ISO 16355 resources and training. Dedicated to research, advancement, and training of the state-of-the-art tools and best practices, we are a member of the International Council for QFD, the American host of the ISQFD, and a major contributor to the body of knowledge in ISO 16355.

We invite you to participate in our public events to build your professional skills, check out what is new, and network with like-minded colleagues.

To stay informed, please feel free to sign up for the newsletter and browse study resources, or contact us to set up presentations at your location and to find out how QFD can help your business.  More about us...

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