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Advanced QFD Training
for Facilitators, Project Leaders,
Six Sigma BB/MBB, and Quality Professionals

2011 December 5–9

  (Monday–Thursday: 8 AM - 5 PM daily)

(Friday: 8 AM - 1:30 PM + Bonus Session until 4:00 PM)

San Diego, California USA

QFD Black Belt(r) Certificate Course Brochure; Photo by QFD Institute; Photo and Contents Copyright 2000-2007 QFD Institute

 

MS Word Brochure    |    Registration   

Typically given as in-company training, the QFD Black Belt® Certificate Course is opened to the public once a year at the QFD Institute's Symposium on QFD, 2011 from December 5–9 in San Diego, California USA.
This offers the public an opportunity to take both QFD Green Belt® Course and QFD Black Belt® Course, as well as the Symposium on a single trip. This public QFD Black Belt® Course constitutes 5.0 CEU Credit Units.
The course description below addresses largely the public QFD Black Belt® Course, which is based on a generic QFD process and curriculum. Those who are seeking QFD application methods specific to their special field or situation should consider an in-house training, which may include extra components that address the unique needs of your project. To inquire about In-house training, please contact the QFD Institute, Tel: +1 734-995-0847 (9 am - 5 pm US Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment

and the only QFD curriculum authorized by Dr. Akao, founder of QFD.

Excellence in Training

This Course will offer you:

  • Hands-on practice of Modern QFD on a team project;
  • Step-by-step instruction of several standard QFD deployments;
  • In-depth review of important Modern QFD tools and deployments;
  • Understanding of the full depth and breadth of Modern Comprehensive QFD; and
  • 1,900 pages of QFD materials including the QFD Institute QFD Black Belt® manual (1,200 pages) and Modern QFD software templates.
QFD Green Belt® graduates who are:
  • QFD project team members including marketing, sales, R&D, design, manufacturing, service, quality, and others, as appropriate for your industry sector
  • Quality consultants and Six Sigma/DFSS Master Black Belts
  • Trainers, facilitators, and internal quality gurus
Prerequisites:
  1. You have a full status QFD Green Belt®; OR
  2. You are attending the San Diego QFD Green Belt® Course; OR
  3. You have earned a Provisional QFD Green Belt® in the past 12 months; OR
  4. You have a provisional QFD Green Belt® earned before November 2010 but are attending the 2011 Green Belt® Update Course in San Diego.
Please see Registration Info for the recommended registration options.

 

[NEW]: New topics to be taught in 2011 QFD Black Belt® Course

  • Advanced, Modern QFD tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design;
  • Voice of Gemba - QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;
  • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufacturability, production, service, etc.;
  • How to input, process, and output field data for each deployment;
  • Incorporating Blitz QFD® (matrix free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;
  • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;
  • Why and how of replacing ordinal scale calculations with ratio scale calculations of customer needs priorities, sales point, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma world [NEW];
  • How to expertly link QFD with Design for Six Sigma (DFSS) [NEW];
  • Introduction to Lifestyle Deployment with Kansei Engineering [NEW];
  • Integration of latest Kano methods [NEW];
  • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories [NEW];
  • Using Customer Voice Table with specification documents [NEW];
  • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management [NEW];
  • Speed Deployment to additionally accelerate your project [NEW].

 Resulting Benefits:

The resulting benefits you may expect upon successful completion of this course include:

  • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works
  • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects
  • Knowledge of how to facilitate a QFD project team
  • Provisional QFD Black Belt® Certificate.
  • You may also apply for the CEU Credits (5.0 points).

To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

  • having a QFD Master Black Belt® custom-tailor a QFD process for your company;

  • co-facilitating a QFD project with the QFD Master Black Belt® using your custom-tailored QFD process (apprentice); and

  • facilitating by yourself a second QFD project using your custom-tailored QFD process and submitting your work to a QFD Master Black Belt® for approval (journeyman). 

Testimonials
“I rate this as the most valuable and enjoyable 5 days training I've attended during my career to date. The work that you've done to advance the traditional QFD to more effectively align business goals to solution development and delivery is truly outstanding… the penny dropped for me why Modern QFD is the fundamental process for speed and accuracy of decision making.
“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong even though I had written a book about it. Now it makes sense." (author of an advanced QFD book)
“The [QFD] Green Belt Course was excellent.  The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."
“Instructors' Knowledge was impressive and the materials were presented well."
“Excellent course. Well done."
“I would strongly recommend this course to others."
“Nice touch on how to pull the groups interests together with the easel sheets.  Topics covered were good."
“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

See companies that have in the past sent their employees to the QFD Institute's training.

 

Textbooks and Materials:

  • The latest release of the QFD Institute QFD Black Belt® Course Manual (approx. 1,200 pages)
  • CD-ROM with case studies and the latest Modern QFD software templates
  • A copy of QFD Symposium Transactions (approx. 700 pages)

  • Additional case studies and reports

Recommended Things to Bring:

Please bring:
  • Laptop computer with CD drive (with MS Excel, Word, and Adobe Acrobat 7.0) as you will receive a CD with QFD software templates.
  • Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. The goal is to make the QFD exercises real and meaningful to you !  You will not be asked to reveal any confidential data. — If it is not feasible to bring such data, you may use a case study related to a hobby or some personal project.
You may also bring your project team and learn as you work on a real project or you may join others.

Instructors:

This Courses will be taught by the following two instructors - the only two non-Japanese to earn QFD Red Belt® certification by Dr. Akao, founder of QFD. Both are 1998 Akao Prize recipients for Excellence in QFD.

 

Glenn H. Mazur (http://www.mazur.net)
  • Executive Director, QFD Institute and  International Council for QFD (ICQFD)
  • Certified QFD Red Belt® (international)
  • Certified QFD-Architekt #A21907 (QFD Institut Deutschland)
  • 1998 Akao Prize® winner for Excellence in QFD
  • Academician, International Academy for Quality
  • Application / implementation expert
  • Trained over 2,000 QFD Green Belts® worldwide
  • Kansei Engineering Lifestyle QFD expert
  • Convenor of ISO Working Group 2 Technical Committee 69 Subcommittee 8 (writing the international standard for QFD)
  • President, Japan Business Consultants, Ltd.
  • Senior Member of ASQ
  • Member of Japanese Society for Quality Control
  • National Academies of Science Board, Innovation (ret.)
  • Adjunct faculty, University of Michigan (ret.)
Richard E. Zultner
  • Software Quality Specialist
  • Certified QFD Red Belt®
  • 1998 Akao Prize® for Excellence in QFD
  • Director, QFD Institute
  • President, ZULTNER & COMPANY
  • TOC Software Jonah
  • Six Sigma Master Black Belt
The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.
 

Registration information will be coming soon.

 

Registration Options:

1) Facilitator's Package

2) QFD Black Belt® Package #1

3) QFD Black Belt® Package #2

  • You will attend 6 Days: Symposium + QFD Black Belt®

  • For those who earned a Provisional QFD Green Belt® after December 2010


The fees include your training manual(s), CD with templates and case studies, lunch and coffee breaks. A $100 per person discount may be applied when three (3) or more people register from the same company at the same time. This course requires pre-registration; no walk-ins will be accepted.

 

 Venue Hotel  & Travel:

This course (as well as Symposium) will be held at the following venue hotel.

image of Hard Rock Hotel San DiegoHard Rock Hotel San Diego

207 5th Ave., San Diego, CA 92101 USA

Tel: +1 619-702-3000
hotel website

 

Hotel reservations should be made directly with the hotel.

Online Reservation Page

  • Studio King (1 king size bed): $149 pus taxes per room/night (single or double occupancy)

  • Studio Queen (2 queen size beds): $149 pus taxes per room/night (single - quad occupancy)

    The above special rates are exclusively for QFD attendees (non-commissionable) and available in a limited quantity until they sell out or November 13, 2011, whichever comes first. We strongly recommend early hotel reservations, to avoid sell-out or rate hike.

Hard Rock Hotel San Diego is a 100% non-smoking hotel, located about 3 miles from San Diego International Airport (airport code: SAN) and in the heart of the downtown Gaslamp Quarter. 

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NOTE: The QFD Institute offers two distinct pathways of QFD learning:
1) In-house custom-tailored QFD programs and
2) Public QFD courses. Those who are seeking QFD application methods specific to their special field or situation should consider in-house QFD training, which includes additional components and custom-tailored training manuals and QFD process.
For details, please Contact Us (Tel: +1 734-995-0847).
The above course description addresses largely public QFD Green Belt® Courses based on generic materials. This course may be also scheduled in-house at your company locationeither as a custom-tailored or generic courseif there are five or more employees who would like to take it.

 

 

 

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QFD Gold Belt®, QFD Green Belt®, QFD Black Belt®, QFD Red Belt®, and Blitz QFD® are registered marks of the QFD Institute. The content of this web site is copyrighted. Copyright 2000-2010 © QFD Institute. All rights reserved.