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QFD Black Belt® Certificate Course

QFD Training for Facilitators, Project Leaders, and Quality Professionals

October 27-31, 2008

8:00 am - 5:00 pm Oct. 2730 (Monday-Thursday)

8:00 am - 1:30 pm Oct. 31 (Friday)

Santa Fe, New Mexico USA

QFD Black Belt(r) Certificate Course Brochure; Photo by QFD Institute; Photo and Contents Copyright 2000-2007 QFD Institute

Registration  |  New Topics   |  PDF Brochure |  MS Word Brochure 
Venue |   Symposium
Typically given as in-company training, the QFD Black Belt® Certificate Course is opened to the public once a year at the QFD Institute's annual Symposium on QFD, in 2008 from October 2731 in Santa Fe, New Mexico USA, following the 20th Symposium on QFD (Oct. 24, 2008).
This offers the public an opportunity to take both QFD Green Belt® Course and QFD Black Belt® Course on a single trip. This public QFD Black Belt® Course constitutes 5.0 CEU Credit Units.
The course description below addresses largely the public QFD Black Belt® Course, which is based on a generic QFD process and curriculum. Those who are seeking QFD application methods specific to their special field or situation should consider an in-house training, which may include extra components that address the unique needs of your project. To inquire about In-house training, please contact the QFD Institute, Tel: +1 734-995-0847 (9 am - 5 pm US Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment

and the only QFD curriculum authorized by Dr. Akao, founder of QFD.

Excellence in Training

This Course will offer you:
  • Hands-on practice of Modern QFD on a team project;
  • Step-by-step instruction of several standard QFD deployments;
  • In-depth review of important Modern QFD tools and deployments;
  • Understanding of the full depth and breadth of Modern Comprehensive QFD; and
  • 1,900 pages of QFD materials including the QFD Institute QFD Black Belt® manual (1,200 pages) and Modern QFD software templates.
     
QFD Green Belt® graduates who are:
  • QFD project team members including marketing, sales, R&D, design, manufacturing, service, quality, and others, as appropriate for your industry sector
  • Quality consultants and Six Sigma/DFSS Master Black Belts
  • Trainers, facilitators, and internal quality gurus
Prerequisites: To enroll in the 2008 public QFD Black Belt® Course:
  1. You have a full status QFD Green Belt®; or
  2. You have earned a provisional QFD Green Belt® from the QFD Institute in Williamsburg VA in September 2007 or since then; or
  3. You have attended 2007 Green Belt® Update Course in Williamsburg VA; or
  4. You are attending the 2008 QFD Green Belt® Update Course in Santa Fe; or
  5. You are attending the 2008 QFD Green Belt® Certificate Course in Santa Fe.

[NEW]: New topics to be taught in 2008 QFD Black Belt® Course

  • Advanced, Modern QFD tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design;
  • Voice of Gemba - QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;
  • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufacturability, production, service, etc.;
  • How to input, process, and output field data for each deployment;
  • Incorporating Blitz QFD® (matrix free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;
  • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;
  • Why and how of replacing ordinal scale calculations with ratio scale calculations of customer needs priorities, sales point, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma world [NEW];
  • How to expertly link QFD with Design for Six Sigma (DFSS) [NEW];
  • Introduction to Lifestyle Deployment with Kansei Engineering [NEW];
  • Integration of latest Kano methods [NEW];
  • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories [NEW];
  • Using Customer Voice Table with specification documents [NEW];
  • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management [NEW];
  • Speed Deployment to additionally accelerate your project [NEW].
Resulting Benefits:

The resulting benefits you may expect upon successful completion of this course include:

  • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works
  • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects
  • Knowledge of how to facilitate a QFD project team
  • Provisional QFD Black Belt® Certificate.
  • You may also apply for the CEU Credits (5.0 points).

To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

  • having a QFD Master Black Belt® custom-tailor a QFD process for your company;

  • co-facilitating a QFD project with the QFD Master Black Belt® using your custom-tailored QFD process (apprentice); and

  • facilitating by yourself a second QFD project using your custom-tailored QFD process and submitting your work to a QFD Master Black Belt® for approval (journeyman). 

 

 
Testimonials
“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)
“The [QFD] Green Belt Course was excellent.  The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."
“Instructors' Knowledge was impressive and the materials were presented well."
“Excellent course. Well done."
“I would strongly recommend this course to others."
“Nice touch on how to pull the groups interests together with the easel sheets.  Topics covered were good."
“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

See companies that have in the past sent their employees to the QFD Institute's training.

 

Textbooks and Materials:
  • QFD Institute 2008 QFD Black Belt® Course Manual (1,200 pages)
  • CD-ROM with case studies and the latest Modern QFD software templates
  • A copy of QFD Symposium Transactions (approx. 700 pages)

  • Additional case studies and reports

  • A copy of "Hoshin Kanri Strategic Policy Planning & Management"

Recommended Things to Bring:
Please bring:
  • Laptop computer with CD drive (with MS Excel, Word, and Adobe Acrobat 7.0) as you will receive a CD with QFD software templates.
  • Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. The goal is to make the QFD exercises real and meaningful to you !  You will not be asked to reveal any confidential data. — If it is not feasible to bring such data, you may use a case study related to a hobby or some personal project.
You may also bring your project team and learn as you work on a real project or you may join others.
Instructors:
This Courses will be taught by the following two instructors - the only two non-Japanese to earn QFD Red Belt® certification by Dr. Akao, founder of QFD. Both are 1998 Akao Prize recipients for Excellence in QFD.

 

Glenn H. Mazur (http://www.mazur.net)
  • Japanese quality specialist, fluent in Japanese
  • Certified QFD Red Belt®
  • 1998 Akao Prize® winner for Excellence in QFD
  • Executive Director, QFD Institute
  • Executive Director, International Council for QFD
  • President, Japan Business Consultants, Ltd.
  • National Academies of Science Board, Innovation
  • Senior Member of American Society for Quality
  • Member of Japanese Society for Quality Control
  • Adjunct Faculty, University of Michigan (ret.)
Richard E. Zultner
  • Software Quality Specialist
  • Certified QFD Red Belt®
  • 1998 Akao Prize® for Excellence in QFD
  • Director, QFD Institute
  • President, ZULTNER & COMPANY
  • TOC Software Jonah
  • Six Sigma Master Black Belt
 The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

The fee for this 5-day professional course is:

  • $4,895 per person when registration is received by August 31, 2008; or

  • $4,995 per person when registration is received after August 31, 2008.

Registration Form:    Online Registration Form  |  MS Word Form | PDF Form

The above fees include your 2008 QFD Black Belt® training manual, the latest Modern QFD templates, a book/CD of case study examples, Hoshin book, lunch and coffee breaks on 10/27–10/31. Registration is confirmed upon receipt of full payment and subject to seat availability.

NOTE: Discounted package prices are offered for combined registrations with the 2008 Symposium on QFD, QFD Green Belt® Certificate Course, and QFD Green Belt® Update Course. Discounts are also offered for early registrations, registrations of three (3) or more employees from the same company submitted at the same time, and US federal government employees with a valid ID. Please see Registration Form and Terms & Conditions.

 

Venue, Hotel Accommodation, and Travel:

The this course will be held at the venue hotel below. Hotel reservations should be made directly with the hotel.

 

photo of Hotel Santa Fe pcuris suite; photo courtesy of Hotel Santa Fe & The Hacienda, www.hotelsantafe.comHotel Santa Fe & The Hacienda

1501 Paseo de Peralta
Santa Fe, New Mexico 87501 USA
Telephone: 1-800-825-9876

Fax: +1 505-984-2211

E-mail: stay AT hotelsantafe DOT com

The QFD Institute's rates are (per night per room rate, single or double occupancy):

  • Traditional Room at Hotel Santa Fe, photo courtesy of Hotel Santa Fe & The HaciendaTraditional Room: $134 plus taxes (1 king or 2 doubles, approx. 260 sq. ft)

  • Junior Suite: $149 plus taxes (1 king bed and a separate sitting area with full size sofa bed, approx. 370 sq. ft.)

Rooms with these special rates are limited in quantity and available on a-first-come-first-served basis through September 27, 2008 or until they run out, whichever comes first. We recommend making reservations early to avoid sell-out or rate hike.

More on this hotel and travel information...

Travel Guides

 

NOTE:
The QFD Institute offers two distinct pathways of QFD learning:
1) In-house custom-tailored QFD programs and
2) Public QFD courses. Those who are seeking QFD application methods specific to their special field or situation should consider in-house QFD training, which includes additional components and custom-tailored training manuals and QFD process.
The course description here addresses largely public QFD Black Belt® Courses based on generic materials.
To inquire about in-house training, please contact the QFD Institute (Tel: +1 734-995-0847).

 

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