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2014 QFD Black Belt® Certificate Course
The 26th Symposium on QFD

QFD Black Belt® Certificate Course
Overview (click here to open / close the panel)

This is an advance level QFD training for Facilitators, Project Leaders, Six/Lean Sigma BB/MBB, Quality Professionals.

Typically given as in-company training, the QFD Black Belt® Course is opened to the public once a year at the QFD Institute's annual Symposium on QFD. For those who are new to Modern QFD, this offers once-a-year opportunity to take both QFD Green Belt® Course and QFD Black Belt® Course on a single trip.

The course description below addresses largely the public QFD Black Belt® Course, which is based on a generic QFD process and curriculum. (If you are seeking QFD application methods specific to their special field or situation, you might wish to consider an in-house training, which may include extra components that address the unique needs of your project.) As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others. See Testimonials of past attendees.

This workshop is part of the international program in Quality Function Deployment; it is the only internationally recognized QFD certificate programs authorized by Dr. Akao (founder of QFD) outside Japan. For questions, please contact the QFD Institute, Tel: +1 734-995-0847 (9 am - 5 pm US Eastern Time).

This Course will offer you:
  • Hands-on practice of Modern QFD on a team project;
  • Step-by-step instruction of several standard QFD deployments;
  • In-depth review of important Modern QFD tools and deployments
  • Understanding of the full depth and breadth of Modern Comprehensive QFD; and
  • 1,900 pages of QFD materials including the QFD Institute QFD Black Belt® manual (1,200 pages) and Modern QFD templates.
Who Is Eligible To Attend:

QFD Green Belt® graduates who are:

  • QFD project team members including marketing, sales, R&D, design, manufacturing, service, quality, and others, as appropriate for your industry sector
  • Quality consultants and Six/Lean Sigma (DFSS/DFLS) Master Black Belts
  • Trainers, facilitators, and internal quality gurus
  • ( Attending from Overseas )

Prerequisites:  You must have a Provisional or Full-status QFD Green Belt® Certificate issued by a QFD Institute instructor. This includes the attendees of the 2014 QFD Green Belt® course in Charleston. There are three (3) registration options, depending on your past certificate status.

You will learn:

New topics to be taught in this QFD Black Belt® Course [NEW]

  • Advanced, Modern QFD tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design;
  • Voice of Gemba — QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;
  • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufacturability, production, service, etc.;
  • How to input, process, and output field data for each deployment;
  • Incorporating Blitz QFD® (matrix-free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;
  • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;
  • Why and how of replacing ordinal scale calculations with ratio scale calculations of customer needs priorities, sales point, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma world [NEW];
  • How to expertly link QFD with Design for Six Sigma (DFSS / DFLS) [NEW];
  • Introduction to Lifestyle Deployment with Kansei Engineering [NEW];
  • Integration of latest Kano methods [NEW];
  • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories [NEW];
  • Using Customer Voice Table with specification documents [NEW];
  • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management [NEW];
  • Speed Deployment to additionally accelerate your project [NEW].
Resulting Benefits:

The resulting benefits you may expect upon successful completion of this course include:

  • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works
  • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects
  • Knowledge of how to facilitate a QFD project team
  • Provisional QFD Black Belt® Certificate

To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

  • Having a QFD Master Black Belt® custom-tailor a QFD process for your company;
  • Co-facilitating a QFD project with the QFD Master Black Belt® using your custom-tailored QFD process (apprentice); and
  • Facilitating by yourself a second QFD project using your custom-tailored QFD process and submitting your work to a QFD Master Black Belt® for approval (journeyman).
Recommended Things to Bring:
  1. A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat®) or calculator as you will receive a CD with QFD software templates and case studies.
  2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. → Detailed instructions on this will be sent to you with your registration receipt or invoice..

IMPORTANT: There is no need to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you!  If it is not feasible to bring such data, you may join others or use a generic or hobby project.

Testbooks and Materials:

NOTE: Please plan extra room in your suitecase to take your course manual home, or plan to ship it home at the end of the course (we will help you make shipping arrangements if you would like.)

Instructors: (Click here to open/close this info)

This course will be taught these instructors, the only two QFD Red Belts® outside Japan who are certified by Dr. Akao (founder of QFD); both are a recepient of Akao Prize for Excellence in QFD.

Glenn H. Mazur (

  • Executive Director, QFD Institute and International Council for QFD (ICQFD)
  • Certified QFD Red Belt® (international)
  • Certified QFD-Architekt #A21907 (QFD Institut Deutschland)
  • 1998 Akao Prize® winner for Excellence in QFD
  • Academician, International Academy for Quality
  • Application / implementation expert
  • Trained over 2,000 QFD Green Belts® worldwide
  • Kansei Engineering Lifestyle QFD expert
  • Convenor of ISO Working Group 2 Technical Committee 69 Subcommittee 8 (writing the international standard for QFD)
  • President, Japan Business Consultants, Ltd.
  • Senior Member of ASQ
  • Member of Japanese Society for Quality Control
  • National Academies of Science Board, Innovation (ret.)
  • Adjunct faculty, University of Michigan (ret.)

Richard E. Zultner

  • Software Quality Specialist
  • Certified QFD Red Belt®
  • 1998 Akao Prize® for Excellence in QFD
  • Director, QFD Institute
  • President, ZULTNER & COMPANY
  • TOC Software Jonah
  • Six Sigma Master Black Belt

The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

Registration: (Click here to open/close this info)

Please use the Registration Form. Three (3) registration options are available for this course, depending on your QFD Belt status:

  1. Facilitator's Package (No prerequisites) = QFD Green Belt® + Symposium + QFD Black Belt®.
  2. QFD Black Belt® Package #1 = Symposium + QFD Green Belt® Update + QFD Black Belt®.
  3. QFD Black Belt® Package #2 = Symposium + QFD Black Belt®.

If you are not sure which option to choose or have questions about this course, please contact us (+ 734-995-0847). Take advantage of the Team Discounts.

Venue & Travel:


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