Book Reference to QFD Newsletter

Listed below are the books that are often cited as references by senior QFD practitioners. Clicking the book images (or links) takes you to, where you can purchase the book or see details.

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The Black Swan: The Impact of the Highly Improbable

Nassim Nicholas Taleb

The New Economics for Industry, Government, Education

by W. Edwards Deming

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson





by Wangari Maathai

Coit Tower, San Francisco, Its History and Art
by Masha Zakheim Jewett (Author), Don Beatty (Photographer)


How Doctors Think
by Jerome Groopman, M.D.


Out of the Crisis

by W. Edwards Deming


Quality Function Deployment

by Yoji Akao

Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman


The Real Eve

Stephen Oppenheimer


The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools and Societies

Scott E. Page

When Will Jesus Bring the Pork Chops?

George Carlin


Decision Making for Leaders

Thomas L. Saaty

Fundamentals of Decision Making and Priority Theory With the Analytic Hierarchy Process

Saaty and Vargas

Theory and Applications of the Analytic Network Process

Thomas Saaty


Martin Lindstrom