2005: The 17th Symposium on QFD  (ISBN 1-889477-17-6)

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(Alphabetical order by title)


Agile Supply Network Transition Matrix: The QFD-Based Tool for Creating an Adaptive Enterprise.  Manisra Baramichai and Emory Zimmer, Enterprise System Center, Lehigh University, USA.

Volatility has become an undeniable and consistent feature of the current business world. Companies have increasingly reached the point where they need to be more adaptive – intelligent, fast, agile, flexible, and responsive to changes.

One of the strategies that can help a company make a successful transition toward becoming an adaptive enterprise is to leverage the partnership and create agile supply networks through outsourcing. Although the need for adaptability is now widely appreciated, the adoption of an agile supply network is still in its infancy. Companies require a tool to help them successfully transform their business.

This research will propose a new QFD-based tool, Agile Supply Network Transformation Matrix, which can be used to relate the change domains with the strategies needed for agile supply network configuration. By addressing the relationships among the change drivers, change response capabilities, design principles, key deployment areas, and supplier selection strategies through the phase progression methodology, this tool can assist managers complete the entire transition process. The presentation will include an industry case study to illustrate the implementation of this new tool.


The Applicability of QFD for Designing Vocational Courses for Clothing Industry in Hong Kong.  Yin Ping (Catherine) Chan, Dr. K. Chan, and Dr. S. F. Chan, Institute of Textiles & Clothing, Hong Kong Polytechnic University, Hong Kong.

For decades, the Hong Kong clothing industry has been a leading supplier of clothing within the developed world as the receiving end of the global outsourcing practice. Now their position is being threatened by emerging countries that offer even cheaper labor and business costs.

The socio-economic changes in the last two decades, coupled with the structural transformation of the clothing industry since the late 1980s, had put an end to the “Era of Quantity.” Declining local exports, together with the recent government policy to reduce the financial support, have accelerated the industry's need for change.

As the “Era of Quality” begins, the Hong Kong Vocational Education and Training (VETC) institutions can no longer remain just production centers. They must become commercial enterprises. The usefulness of Quality Function Deployment (QFD) for improving various aspects of education has been demonstrated by numerous studies.

This presentation will report how one Hong Kong VETC institution is trying to embark on a new strategic direction through application of QFD to develop new courses that would best serve their customers in this changing global market and to prepare graduates who would carry on the future of the Hong Kong clothing industry.


Driving Cultural Acceptance in a Six Sigma Implementation.  Mike Scutero and Doug Conklin, Quest Diagnostics, Inc., USA.

When business leaders desire an expansion of continuous improvement techniques, they must increase their awareness regarding cultural acceptance.

To transition a business that has successfully employed classical Six Sigma DMAIC defect-reduction methods into a business that fully embraces the Lean and Kaizen method-variation reduction techniques requires a re-visitation of the cultural enablers, behaviors and anchors.

Often this is easier said than done. This presentation will discuss an interesting application of QFD for identifying the right behaviors to accelerate business performance and translate company values into action.


Lifestyle QFD: Incorporating Emotional Appeal in Product Development.  Glenn H. Mazur, The QFD Institute, Japan Business Consultants, Ltd., USA.

Outsourcing and the search for the lowest cost producer has lead to increasing commoditization of products. Companies in developed nations are searching for the next "edge" that will help them produced highly profitable, differentiated products and services.

This paper will explore an emerging area in applying QFD to lifestyle, image, and psychological needs. The basics approach, easily available software tools, and case studies will be presented, including a review of Boeing's application of these methods to their brand new B787 Dreamliner commercial aircraft, which is priced higher than competitor Airbus and yet is "set to jet past " them, according to a recent article in the Wall Street Journal.


LORD (Local Opportunity – Regional Development) and TASQUAM (Technical Assistance Services Quality Management) : Applying QFD-based Applications for Quality Management of  Technical Assistance Services in Regional Development Areas.  Witold Edmond Witowski, Ph.D., Ministry of Economic Affairs & Labor, Poland.

In Poland, over 400 business support organizations have applied for assessment and accreditation from the National Support Systems program overseen by the Ministry of Economic Affairs & Labour since its initiation in 1996. The program provides public financing to regional and local development projects and related technical assistance, training, and other services.

This involves a significant amount of public funding that the Ministry is responsible for managing. A budget of 900.000.000 EUR is allocated for Small and Medium Enterprise technical assistance alone for the period of 2005-2008. Additionally, over 1,500.000.000 EUR will be spent on human resource development activities including trainings and advisory services, and over EUR on regional and local development projects.

It is important, therefore, to implement a clear and transparent method for evaluating the projects and programs in such way that efficiency and adequacy of public money spending can be accounted for. EU Directives of Polish regulations also recommend applying quality factors for programming, contracting and evaluating public-financed projects. Hence, a QFD-based methodology was developed to address the specific problems of the Technical Assistance services as well as compliance with the ISO 9001:2000 requirements.

The author of this paper has used this method since 1996 and states that it could be also used as a tool for creating, evaluating, and improving quality systems. The presentation will include the modification details and application history and examples.


The Essential Role of QFD in Design for Six Sigma (DFSS): Modern QFD for Modern TQM.  Richard Zultner, Zultner and Company, USA.

DFSS is the expansion of the Six Sigma improvement process to tackle critical issues in the design of new products and services. While traditional Six Sigma focuses on improving existing products and processes, DFSS is an approach to prevent problems in the first place, and to incorporate positive customer satisfaction into the initial design intent from the beginning.

Experienced QFD practitioners will immediately recognize the role they can play in DFSS, and if fact, the House of Quality is one of the core tools in the DFSS approach. But, as QFD has continued to evolve since its "4-House" model in the early 80s, our latest tools can help DFSS professionals make their training programs more competitive. For example, we now incorporate strategic planning, project selection and management, customer visits, identifying unspoken needs, and a valid mathematical model for the DFSS transfer function.

This interactive presentation / min-tutorial will cover the most significant improvements to QFD and how Six Sigma Black Belts and Master Black Belts can improve their DFSS training and application.


Appendix I: Bonus Case Studies

QFD to Direct Value Engineering in the Design of a Braking System. Jim Dimsey, QFD Green Belt®, Hayes Brake, USA.   In designing a new braking system, QFD was used to determine the importance of various functions of a braking system and performance levels to users, and subsequently to design both a lower-cost alternative as well as a high performance model. This paper presents the customer evaluation process including a web-based questionnaire, the deployment through the House of Quality to a Function Analysis, multiple cost modeling studies, and the design concepts that were created and proposed to the OEM.         

Case Study - Applying QFD for the development of the World’s First High-Quality 3D Home Theatre System. Pierre-Hugues Routhier, Sensio, Canada.  You found a concept for a revolutionary new technology. You develop this technology and apply it to a product with intent to sell. This is more or less how technological start-ups traditionally roll out a new product to the market. The problem with this approach is that you have not necessarily accessed the needs of your customers... Aware of this pitfall that many have fallen, Sensio, a Montreal-based immersion technology company took a different path when they developed the world's first high-quality 3D home theater system. This paper outlines their new product development process which ensured not only end customer delight but also the whole value chain of more than 10 strategic partners that created a whole new industry.

Defining Customer Needs for Brand New Products: QFD for Unprecedented Software Development.  Richard Zultner, Zultner & Company, USA. Is it useful to have an approach for products the customer has never seen before, as opposed to model upgrades? This paper will review the existing approaches in QFD for brand new products, and discuss the Theory of Constraints "Snowflake" and "3 Clouds" methods for finding the customer's core problem, and core conflict, respectively, showing the synergy between TOC and QFD as well (tweaking the deal vs. tweaking the details).

QFD's role in Advanced Tactical Aircraft Development.  Suzanne Bergman, Mcdonnell Douglass Aerospace - East, USA.  Advanced aircraft design requires solutions to postulated future problems. MacDonnell Douglas Aerospace - East has developed a process which uses QFD to aid in the understanding of potential world futures and their implications. Beginning with national goals, successive matrices capture the flow down of requirements through the prioritization of technologies to be applied to advanced tactical aircraft. This paper describes how National Goals can be linked with successive levels of military policy in order to illustrate the impact of these policies on future aircraft force structure requirements.

How QFD Saved A Company - The Renaissance Spirometry System. O. Ka elin, P. Bennett, R. K  l e  i n,  The Boston Division of Puritan-Bennett, a maker of spiro-meters, faced a crisis in 1990. A competitor had introduced a new product priced at half of their product's current price. The company chose to fight and used QFD to develop a product that would meet this threat. This case study reports how a small company identified the Voice of the Customer, linked it to engineering characteristics, and then used that information to guide the development of the product that has saved the company.


Appendix II: Abstracts of Papers from Symposia on QFD 1989-2004


More Abstracts

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2005  (you are here now)

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