(Alphabetical order by title)
Agile Supply Network Transition Matrix:
The QFD-Based Tool for Creating an Adaptive Enterprise.
Manisra Baramichai and Emory Zimmer, Enterprise System Center, Lehigh
University, USA.
Volatility has become an undeniable and consistent feature of the current
business world. Companies have increasingly reached the point where they
need to be more adaptive
–
intelligent,
fast, agile, flexible, and responsive to changes.
One of the strategies that can help a company make a successful transition
toward becoming an adaptive enterprise is to leverage the partnership and
create agile supply networks through outsourcing. Although the need for
adaptability is now widely appreciated, the adoption of an agile supply
network is still in its infancy. Companies require a tool to help them
successfully transform their business.
This research will propose a new QFD-based tool, Agile Supply Network
Transformation Matrix, which can be used to relate the change domains with
the strategies needed for agile supply network configuration. By
addressing the relationships among the change drivers, change response
capabilities, design principles, key deployment areas, and supplier
selection strategies through the phase progression methodology, this tool
can assist managers complete the entire transition process. The
presentation will include an industry case study to illustrate the
implementation of this new tool.
The Applicability of
QFD for Designing Vocational Courses for Clothing Industry in Hong Kong.
Yin Ping (Catherine) Chan, Dr. K. Chan, and Dr. S. F. Chan,
Institute of Textiles & Clothing, Hong Kong Polytechnic
University, Hong Kong.
For decades, the Hong Kong clothing industry has been a leading supplier
of clothing within the developed world as the receiving end of the global
outsourcing practice. Now their position is being threatened by emerging
countries that offer even cheaper labor and business costs.
The socio-economic changes in the last two decades, coupled with the
structural transformation of the clothing industry since the late 1980s,
had put an end to the “Era of Quantity.” Declining local exports, together
with the recent government policy to reduce the financial support, have
accelerated the industry's need for change.
As
the “Era of Quality” begins, the Hong Kong Vocational Education and
Training (VETC) institutions can no longer remain just production centers.
They must become commercial enterprises. The usefulness of Quality
Function Deployment (QFD) for improving various aspects of education has
been demonstrated by numerous studies.
This presentation will report how one Hong Kong VETC institution is trying
to embark on a new strategic direction through application of QFD to
develop new courses that would best serve their customers in this changing
global market and to prepare graduates who would carry on the future of
the Hong Kong clothing industry.
Driving Cultural Acceptance in a Six Sigma Implementation.
Mike Scutero and Doug Conklin, Quest Diagnostics,
Inc., USA.
When business leaders desire an expansion of continuous improvement
techniques, they must increase their awareness regarding cultural
acceptance.
To
transition a business that has successfully employed classical Six Sigma
DMAIC defect-reduction methods into a business that fully embraces the
Lean and Kaizen method-variation reduction techniques requires a
re-visitation of the cultural enablers, behaviors and anchors.
Often this is easier said than done. This presentation will discuss an
interesting application of QFD for identifying the right behaviors to
accelerate business performance and translate company values into action.
Lifestyle QFD: Incorporating Emotional
Appeal in Product Development.
Glenn H. Mazur, The QFD Institute, Japan Business Consultants, Ltd., USA.
Outsourcing and the search for the lowest cost producer has lead to
increasing commoditization of products. Companies in developed nations are
searching for the next "edge" that will help them produced highly
profitable, differentiated products and services.
This paper will explore an emerging area in applying QFD to lifestyle,
image, and psychological needs. The basics approach, easily available
software tools, and case studies will be presented, including a review of
Boeing's application of these methods to their brand new B787 Dreamliner
commercial aircraft, which is priced higher than competitor Airbus and yet
is "set to jet past " them, according to a recent article in the Wall
Street Journal.
LORD (Local Opportunity – Regional Development) and TASQUAM (Technical
Assistance Services Quality Management) : Applying QFD-based
Applications for Quality Management of Technical Assistance Services in
Regional Development Areas.
Witold
Edmond Witowski, Ph.D., Ministry of
Economic Affairs & Labor, Poland.
In
Poland, over 400 business support organizations have applied for
assessment and accreditation from the National Support Systems program
overseen by the Ministry of Economic Affairs & Labour since its initiation
in 1996. The program provides public financing to regional and local
development projects and related technical assistance, training, and other
services.
This involves a significant amount of public funding that the Ministry is
responsible for managing. A budget of 900.000.000 EUR is allocated for
Small and Medium Enterprise technical assistance alone for the period of
2005-2008. Additionally, over 1,500.000.000 EUR will be spent on human
resource development activities including trainings and advisory services,
and over 3.000.000.000 EUR on regional and local development projects.
It
is important, therefore, to implement a clear and transparent method for
evaluating the projects and programs in such way that efficiency and
adequacy of public money spending can be accounted for. EU Directives of
Polish regulations also recommend applying quality factors for
programming, contracting and evaluating public-financed projects. Hence, a
QFD-based methodology was developed to address the specific problems of
the Technical Assistance services as well as compliance with the ISO
9001:2000 requirements.
The author of this paper has used this method since 1996 and states that
it could be also used as a tool for creating, evaluating, and improving
quality systems. The presentation will include the modification details
and application history and examples.
The Essential Role of QFD in Design for
Six Sigma (DFSS): Modern QFD for Modern TQM.
Richard Zultner, Zultner and Company, USA.
DFSS is the expansion of the Six Sigma improvement process to tackle
critical issues in the design of new products and services. While
traditional Six Sigma focuses on improving existing products and
processes, DFSS is an approach to prevent problems in the first place, and
to incorporate positive customer satisfaction into the initial design
intent from the beginning.
Experienced QFD practitioners will immediately recognize the role they can
play in DFSS, and if fact, the House of Quality is one of the core tools
in the DFSS approach. But, as QFD has continued to evolve since its
"4-House" model in the early 80s, our latest tools can help DFSS
professionals make their training programs more competitive. For example,
we now incorporate
strategic planning, project selection and management, customer visits,
identifying unspoken needs, and a valid mathematical model for the DFSS
transfer function.
This interactive presentation /
min-tutorial will cover the most significant improvements to QFD and how
Six Sigma Black Belts and Master Black Belts can improve their DFSS training and application.
Appendix
I: Bonus Case Studies
QFD to Direct Value Engineering in the Design
of a Braking System.
Jim Dimsey, QFD Green Belt®,
Hayes Brake, USA.
In designing a new braking system, QFD was used
to determine the importance of various functions of a braking system and performance levels to users, and subsequently to design both a lower-cost alternative as well as a
high performance model. This paper presents the customer evaluation process
including a web-based questionnaire, the deployment through the House of Quality
to a Function Analysis, multiple cost modeling studies, and the design concepts
that were created and proposed to the OEM.
Case Study - Applying QFD for the development
of the World’s First High-Quality 3D Home Theatre System.
Pierre-Hugues Routhier, Sensio,
Canada. You found a concept for a
revolutionary new technology. You develop this technology and apply it to a
product with intent to sell. This is more or less how technological start-ups
traditionally roll out a new product to the market. The problem with this
approach is that you have not necessarily accessed the needs of your
customers... Aware of this pitfall that many have fallen, Sensio, a
Montreal-based immersion technology company took a different path when they
developed the world's first high-quality 3D home theater system. This
paper outlines their new product development process which ensured not
only end customer delight but also the whole value chain of more than 10
strategic partners that created a whole new industry.
Defining Customer Needs for Brand New Products: QFD for Unprecedented
Software Development. Richard
Zultner, Zultner & Company, USA. Is it useful to have an approach for products the
customer has never seen before, as opposed to model upgrades? This paper will
review the existing approaches in QFD for brand new products, and discuss the
Theory of Constraints "Snowflake" and "3 Clouds" methods for finding the
customer's core problem, and core conflict, respectively, showing the
synergy between TOC and QFD as well (tweaking the deal vs. tweaking the
details).
QFD's role in Advanced Tactical Aircraft Development. Suzanne
Bergman, Mcdonnell Douglass Aerospace - East, USA. Advanced
aircraft design requires solutions to postulated future problems.
MacDonnell Douglas Aerospace - East has developed a process which uses QFD
to aid in the understanding of potential world futures and their
implications. Beginning with national goals, successive matrices capture
the flow down of requirements through the prioritization of technologies
to be applied to advanced tactical aircraft. This paper describes how
National Goals can be linked with successive levels of military policy in
order to illustrate the impact of these policies on future aircraft force
structure requirements.
How QFD Saved A Company - The Renaissance Spirometry System. O.
Ka elin, P. Bennett, R.
K l e i n, . The
Boston Division of Puritan-Bennett, a maker of spiro-meters, faced a crisis in
1990. A competitor had introduced a new product priced at half of their
product's current price. The company chose to fight and used QFD to develop a
product that would meet this threat. This case study reports how a small
company identified the Voice of the Customer, linked it to engineering
characteristics, and then used that information to guide the development of
the product that has saved the company.
Appendix
II: Abstracts of Papers from
Symposia on QFD 1989-2004
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