7:15-8:00am
Registration and Continental Breakfast
8:00-8:30am
Keynote Address by Mr. Todd Hoff, CEO,
Continental Rehabilitation Hospital, San Diego.
8:30-9:30am
How a Successful QFD
Project for a Niche Product Eventually Changed the Entire Organization.
Ed Chaplin, M.D.,
QFD Black Belt®, Continental
Rehabilitation Hospital San Diego, USA.
Using Comprehensive QFD, a niche product in
healthcare was redesigned. The result doubled the service volume and led to
another project – redesign of the core competency of physical rehabilitation
services. The paper will report the application of QFD as a path provider for
the hospital’s financial success, the 3-yr progress and challenges.
9:30-9:45am
Break
9:45-10:45am
QFD to Direct Value Engineering in the Design
of a Braking System.
Jim Dimsey, QFD Black
Belt®,
Hayes Brake, USA.
In designing a new braking system, QFD was used
to determine the importance of various functions of a braking system and performance levels to users, and subsequently to design both a lower-cost alternative as well as a
high performance model. This paper will present the customer evaluation process
including a web-based questionnaire, the deployment through the House of Quality
to a Function Analysis, multiple cost modeling studies, and the design concepts
that were created and proposed to the OEM.
10:45-11:45am
Improving Technical Support to Make Commodity
Products More Competitive.
Henry Hearon, QFD Black
Belt®,
GCC Rio Grande, USA.
How does one take a commodity that is
essentially unchanged for hundreds of years and develop a competitive position
that is based on something more than a cheap price? GCC, a cement company from
Mexico with expanding sales in the US, used QFD to create the customer value
that set them apart from competitors without resorting to a bottom price. This
paper details the journey that started with well planned Gemba visits, as well
as a one-year follow up to this QFD study.
11:45am-1:00pm
Lunch
Back to top
1:00-2:00pm
Case Study - Applying QFD for the development
of the World’s First High-Quality 3D Home Theatre System.
Pierre-Hugues Routhier, Sensio,
Canada.
QFD provided the right approach in a successful
launch of new technologies for this Montreal-based start-up specializing in
immersive experiences. The process ensured not only end customer delight but
also the whole value chain of more than 10 strategic partners that created a
whole new industry. A QFD case study on a brand new product slated for unveiling
in January 2003.
2:00-3:00pm
Using QFD Principles to Develop Vision,
Mission and Top Level Strategy. Robert
A Hunt, Ph.D., Centre for Management Innovation and Technology, Graduate School
of Management, Macquarie University, Australia.
This paper describes a
current case study of the application of a comprehensive Quality Function
Deployment (QFD) based strategic planning methodology to develop the vision,
mission of an organization, and deploy the key strategies for implementation .
The company was able to formulate a strategy that was of value to its selected
customers and attractive to all its stakeholders, while differentiating itself
from its competitors. In parallel, it produced a set of connected tasks to
deploy which are highly predictive in realizing the strategy. Based on these
insights the paper seeks to address the future direction of the development of
this promising field of strategic methodology.
3:00-3:15pm
Break
3:15-4:15pm
Integrating
QFD and
Design for Six Sigma.
Charles Huber, QFD Green
Belt®, Seagate Technologies, USA.
Amid the shift from inspection-based quality to
design-based quality, zero defect or 3ppm defect levels are being achieved by
design through QFD, design of experiments, failure mode analyses, and other
quality tools. Even greater gains can be made, however, when DFSS is combined
with QFD to assure not just an absence of defects, but true value as defined by
the customer. This case study will present how the goals of DFSS can be achieved
and surpassed through the complimentary usage of QFD.
4:15-5:15pm
Deploying and
integrating education system indicators with QFD - An Application Case.
Ricardo Hirata Okamoto,
QFD Black
Belt®
and
José Carlos Arce Riobóo,
QFD Black
Belt®, Keisen Consultores, S.A., de C.V., México.
This paper will present
the Comprehensive QFD approach that has been undertaken at the Education
Ministry of the State of Guanajuato in México (SEG) in order to identify
specific strategies for improvements in the nation's educational system and
manage them. The study will examine a various indicators of the educational
delivery system including the central and local governments, internal processes
of the management, administration, schools, and financial and societal impacts.
The final phase of this effort will use the Balanced Score Card to implement a
management information system that would monitor the whole educational
indicators system, as well as SAP (Systems, Applications and Products in data
processing).
