QFD Green Belt^® Certificate Course

For Successful Product & Business Development

March 7–8, 2011

8 am – 4 pm on both Monday & Tuesday

Orlando, Florida USA

Registration for this course has closed.
Please see other course dates or contact us.

Registration | Venue | MS Word Brochure

This 2-day workshop is designed for businesses and people who prefer to go beyond conventional tools and seek innovation and leadership in the 21st-century global market. This is a perfect opportunity for anyone who wishes to learn the cutting-edge Modern QFD, the new application methods, tools, and current best practices, from one of the top instructors in the world.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. These include Design for Six Sigma (DFSS), Emotional Design using Lifestyle QFD, Critical Chain Project Management, Schedule Deployment, Analytical Hierarchy Process (AHP), TRIZ, Theory of Constraints (TOC), New Lanchester Strategy for Marketing, and more—all of which you will be introduced in this course.

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

This workshop is part of the international program in

Quality Function Deployment.

In this step-by-step, hands-on QFD workshop, you will learn:

Brief history and principles of QFD - What it is and How it works;
The advantages of Modern QFD over Traditional QFD;
How to understand spoken and unspoken requirements (Voice of Customers);
How to prioritize customer needs and focus the development process;
How to translate key customer needs into product specifications;
How to deploy these needs end-to-end to each functional process;
Examples of QFD for manufactured goods, service and business process, chemical and food products;

Basic QFD tools that you will learn about in this course include:

Customer Context Table
Customer Gemba Visits
Customer Voice Table
Affinity Diagram
Hierarchy Diagram
Analytical Hierarchy Process (AHP)
Maximum Value Table
House of Quality (HOQ)
Downstream QFD Deployments (generic deployment in public course)

You will also be introduced to associated quality methodologies such as:

Blitz QFD^®
Kansei Engineering (Lifestyle Deployment)
TRIZ (Theory of Inventive Problem Solving)
New Lanchester Strategy for Sales and Marketing
Critical Chain Project Management (Schedule Deployment)
Design for Six Sigma

Who Should Attend:

New Product Development Teams
Project Managers;
QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;
Training scouts who will report on QFD to their management;
Quality consultants and Six Sigma/Design for Six Sigma Black Belts;
Trainers, facilitators, and internal quality gurus;
Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.
Anyone who wishes to learn the latest, solid QFD basics, tools, and best practices.
No Prerequisites.

Textbooks and Materials:

QFD Institute's latest QFD Green Belt^® Training Manual
CD-ROM with case studies and QFD software templates (ver. 2011)

Recommended Things to Bring:

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.
Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

You will not be asked to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may use a generic model that is most commonly used by various industries. Or create a case study related to your hobby or personal project.

You may also bring your project team and learn as you work on a real project or you may join others. (Registration discounts available for 3 or more attendees from the same company. )

First Step toward Becoming a QFD Team Leader or Facilitator:

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

Having a QFD Master Black Belt^® custom-tailor a QFD process for your company; and
Submitting two QFD work objects from an actual project using your tailored process for successful review by a QFD Master Black Belt^® within one (1) year.

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course — the next step toward becoming a successful QFD team leader or facilitator.

The attendees of this course are eligible to enroll in the 2011 public QFD Black Belt^® Certificate Course (Dec 5–9, 2011), as well as QFD Green Belt^® Update Course in the future.

Instructor:

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute and International Council for QFD (ICQFD)

Certified QFD Red Belt® (international)

Certified QFD-Architekt #A21907 (QFD Institut Deutschland)
1998 Akao Prize® winner for Excellence in QFD
Academician, International Academy for Quality
Application / implementation expert
Trained over 2,000 QFD Green Belts® worldwide
Kansei Engineering Lifestyle QFD expert
Convenor of ISO Working Group 2 Technical Committee 69 Subcommittee 8 (writing the international standard for QFD)
President, Japan Business Consultants, Ltd.
Senior Member of ASQ
Member of Japanese Society for Quality Control
National Academies of Science Board, Innovation (ret.)
Adjunct faculty, University of Michigan (ret.)

The QFD Institute permits only full status QFD Black Belts^® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt^® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

See companies that have in the past sent their employees to the QFD Institute's training.

Testimonials by Past Attendees:

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

Fees & Registration:

Registration has closed. Please see this page for other options.

The fee for this professional 2-day course is US$1,795 per person. It includes your course materials, Modern QFD templates on a CD, case studies, your diploma upon completion of the course, plus lunch and coffee breaks.

Registration Form: Online Registration | MS Word Form

NOTE: A $100 per person discount may be applied for US federal government employees with a valid ID as well as for group registrations of three (3) or more employees from the same company. Pre-registration and pre-payment is required. No walk-ins will be accepted.

Venue Hotel & Travel:

Please plan on full days on both course days. This course will be held from 8AM – 4PM daily at the venue hotel below. Late arrival and early departure might jeopardize your receiving a certificate.

Venue Hotel:

Hampton Inn Orlando Convention Center/ International Drive Area

8900 Universal Boulevard

Orlando, Florida 32819

Telephone: 407-354-4447

Web Site

Hotel Reservations:

Hotel reservation shall be made directly with this Hampton Inn by calling 407-354-4477. Be sure to identify yourself as an attendee of the QFD Institute event, to receive the QFDI group rate.

If this Hampton Inn is sold out, please try Homewood Suites (sister property across the street), or search alternative hotels on a Google map (there are several within a walking distance), or call us for assistance (734-995-0847).

Hotel Cancellation Penalty (of QFDI Group Rate Rooms $129 plus taxes): Due to the special rate, please note that, hotel cancellations notified less than 72 hours prior to your original arrival date will be assessed a cancellation penalty equal to the first night's room and tax.

How to Get There:

This Hampton Inn is located 12 miles east of Orlando International Airport (airport code: MCO). Ground transportation from the airport to the hotel is readily available by taxi, shuttle bus, rental cars and limousine.

The hotel is 0.2 miles from the Orange County Convention Center and within walking distance of International Drive, restaurants, shops and night life.

TOP

QFD Green Belt® Certificate Course

This course in Mobile view

For Successful Product & Business Development

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please contact the QFD Institute, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

Course Description

In this step-by-step, hands-on QFD workshop, you will learn:

Brief history and principles of QFD - What it is and How it works;

The advantages of Modern QFD over Traditional QFD;

How to understand spoken and unspoken requirements (Voice of Customers);

How to prioritize customer needs and focus the development process;

How to translate key customer needs into product specifications;

How to deploy these needs end-to-end to each functional process;

Examples of QFD for manufactured goods, service and business process, chemical and food products;

Basic QFD tools that you will learn about in this course include:

Customer Context Table

Customer Gemba Visits

Customer Voice Table

Affinity Diagram

Hierarchy Diagram

Analytical Hierarchy Process (AHP)

Maximum Value Table

House of Quality (HOQ)

Downstream QFD Deployments (generic deployment in public course)

You will also be introduced to associated quality methodologies such as:

Blitz QFD®

Kansei Engineering (Lifestyle Deployment)

TRIZ (Theory of Inventive Problem Solving)

New Lanchester Strategy for Sales and Marketing

Critical Chain Project Management (Schedule Deployment)

Who Should Attend:

New Product Development Teams

Project Managers;

QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;

Training scouts who will report on QFD to their management;

Quality consultants and Six Sigma/Design for Six Sigma Black Belts;

Trainers, facilitators, and internal quality gurus;

Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.

Textbooks and Materials:

QFD Institute's latest QFD Green Belt® Training Manual

Recommended Things to Bring:

A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

You may also bring your project team and learn as you work on a real project or you may join others. (Registration discounts available for 3 or more attendees from the same company. )

First Step toward Becoming a QFD Team Leader or Facilitator:

Upon successful completion of this course, students receive a provisional QFD Green Belt® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

Having a QFD Green Belt® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt® Certificate Course — the next step toward becoming a successful QFD team leader or facilitator.

The attendees of this course are eligible to enroll in the 2011 public QFD Black Belt® Certificate Course (Dec 5–9, 2011), as well as QFD Green Belt® Update Course in the future.

Instructor:

Glenn H. Mazur (http://www.mazur.net)

Executive Director, QFD Institute and International Council for QFD (ICQFD)

Certified QFD Red Belt® (international)

Certified QFD-Architekt #A21907 (QFD Institut Deutschland)

1998 Akao Prize® winner for Excellence in QFD

Academician, International Academy for Quality

Application / implementation expert

Trained over 2,000 QFD Green Belts® worldwide

Kansei Engineering Lifestyle QFD expert

Convenor of ISO Working Group 2 Technical Committee 69 Subcommittee 8 (writing the international standard for QFD)

President, Japan Business Consultants, Ltd.

Senior Member of ASQ

Member of Japanese Society for Quality Control

National Academies of Science Board, Innovation (ret.)

Adjunct faculty, University of Michigan (ret.)

The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

See companies that have in the past sent their employees to the QFD Institute's training.

“Until I took this course, I did not know that the QFD knowledge I had learned previously from other sources was wrong. Now it makes sense." (author of an advanced QFD book)

“The [QFD] Green Belt Course was excellent. The instructor was clearly an expert, well-versed in all subjects, had a wealth of examples and anecdotes based on his experience, and covered everything that I would have imagined for a course targeting a QFD team member."

“Instructors' Knowledge was impressive and the materials were presented well."

“Excellent course. Well done."

“I would strongly recommend this course to others."

“Nice touch on how to pull the groups interests together with the easel sheets. Topics covered were good."

“We liked the fact that we could work on an actual project from work - which gave us a head start, rather than using a fictitious example that has no relation to our product.”

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt® Course. We have learnt so much from him.”

Fees & Registration:

Venue Hotel & Travel:

NOTE: The QFD Institute offers two distinct pathways of QFD learning:

1) In-house custom-tailored QFD programs and

2) Public QFD courses. Those who are seeking QFD application methods specific to their special field or situation should consider in-house QFD training, which includes additional components and custom-tailored training manuals and QFD process.

For details, please Contact Us (Tel: +1 734-995-0847).

The above course description addresses largely public QFD Green Belt® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.

QFD Green Belt^® Certificate Course

Blitz QFD^®

QFD Institute's latest QFD Green Belt^® Training Manual

A laptop computer (with CD drive, MS Excel^®, MS Word^®, and Adobe Acrobat^® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

Upon successful completion of this course, students receive a provisional QFD Green Belt^® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

Having a QFD Green Belt^® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt^® Certificate Course — the next step toward becoming a successful QFD team leader or facilitator.

The attendees of this course are eligible to enroll in the 2011 public QFD Black Belt^® Certificate Course (Dec 5–9, 2011), as well as QFD Green Belt^® Update Course in the future.

The QFD Institute permits only full status QFD Black Belts^® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt^® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

"We would like to send our heartiest thanks to Glenn for his clear enthusiastic teaching and valuable experience at the QFD Green Belt^® Course. We have learnt so much from him.”

The above course description addresses largely public QFD Green Belt^® Courses based on generic materials. This course may be also scheduled in-house at your company location—either as a custom-tailored or generic course—if there are five or more employees who would like to take it.