International QFD Green Belt® Certificate Course

This 2-day workshop is designed for businesses and people who prefer to go beyond conventional tools and seek innovation and leadership in the 21st-century global market. This is a perfect opportunity for anyone who wishes to learn the cutting-edge Modern QFD, the new application methods, tools, and current best practices, from one of the top instructors in the world.

The curriculum incorporates the latest advancements in quality, design, and project management that are not yet taken up by the traditional approach seen elsewhere. These include Design for Six Sigma (DFSS), Emotional Design using Lifestyle QFD, Critical Chain Project Management, Schedule Deployment, Analytical Hierarchy Process (AHP), TRIZ, Theory of Constraints (TOC), New Lanchester Strategy for Marketing, and more—all of which you will be introduced in this course.

As a course offered by the QFD Institute, you are assured of the Excellence in Training unparalleled to others (testimonials). To inquire, please Contact Us, TEL: +1 734-995-0847 (Monday-Friday 9 am-5pm U.S. Eastern Time).

This workshop is part of the international program in Quality Function Deployment; it is the only QFD curriculum authorized by Dr. Akao, founder of QFD.

• Brief history and principles of QFD — What it is and How it works;
• The advantages of Modern QFD over Traditional QFD;
• How to understand spoken and unspoken requirements (Voice of Customers);
• How to prioritize customer needs and focus the development process;
• How to translate key customer needs into product specifications;
• How to deploy these needs end-to-end to each functional process;
• Examples of QFD for manufactured goods, service and business process, chemical and food products

• Customer Gemba Visits
• Customer Context Table
• Customer Voice Table
• Affinity Diagram
• Hierarchy Diagram
• Analytical Hierarchy Process (AHP)
• Maximum Value Table
• House of Quality (HOQ)
• Downstream QFD Deployments (generic deployment in public course)

• Blitz QFD®
• Kansei Lifestyle Deployment
• TRIZ (Theory of Inventive Problem Solving)
• New Lanchester Strategy for Sales and Marketing
• Critical Chain Project Management (Schedule Deployment)
• Design for Six Sigma and QFD

• New Product Development Teams and Project Managers;
• QFD project team members including marketing and sales, R&D, design, manufacturing, service, quality, etc.;
• Training scouts who will report on QFD to their management;
• Quality consultants and Six Sigma/Design for Six Sigma Black Belts;
• Trainers, facilitators, and internal quality gurus;
• Those who have taken traditional QFD courses such as those offered at universities and quality institutions such as A SI, GOAL/QPC, J USE, ASQ, EFQM, etc.
• Anyone who wishes to learn the latest, solid QFD basics, tools, and best practices.
• No Prerequisites.

1) A laptop computer (with CD drive, MS Excel®, MS Word®, and Adobe Acrobat® 7.0) or calculator as you will receive a CD with QFD software templates and case studies.

2) Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

(You will not be asked to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may use a generic model that is most commonly used by various industries. Or create a case study related to your hobby or personal project.)

You may also bring your project team and learn as you work on a real project or you may join others. (Registration discounts available for 3 or more attendees from the same company. )

Upon successful completion of this course, students receive a provisional QFD Green Belt® Certificate from the QFD Institute. To assure the integrity of the Certificate as demonstrated by application, full status will be earned upon successful completion of:

• Having a QFD Master Black Belt® custom-tailor a QFD process for your company; and
• Submitting two QFD work objects from an actual project using your tailored process for successful review by a QFD Master Black Belt® within one (1) year.

Having a QFD Green Belt® (provisional or full status) is a prerequisite for enrolling in a QFD Black Belt® Certificate Course — the next step toward becoming a successful QFD team leader or facilitator.

The attendees of this course are eligible to enroll in the 2011 public QFD Black Belt® Certificate Course (2011 Dec 5–9), as well as QFD Green Belt® Update Course in the future.

This course will be taught by one of these instructors, the only two QFD Red Belts® outside Japan who are certified by Dr. Akao (founder of QFD); both are a recepient of Akao Prize for Excellence in QFD.

Glenn H. Mazur (www.mazur.net)

• Executive Director, QFD Institute and International Council for QFD (ICQFD)
• Certified QFD Red Belt® (international)
• Certified QFD-Architekt #A21907 (QFD Institut Deutschland)
• 1998 Akao Prize® winner for Excellence in QFD
• Academician, International Academy for Quality
• Application / implementation expert
• Trained over 2,000 QFD Green Belts® worldwide
• Kansei Engineering Lifestyle QFD expert
• Convenor of ISO Working Group 2 Technical Committee 69 Subcommittee 8 (writing the international standard for QFD)
• President, Japan Business Consultants, Ltd.
• Senior Member of ASQ
• Member of Japanese Society for Quality Control
• National Academies of Science Board, Innovation (ret.)
• Adjunct faculty, University of Michigan (ret.)

Richard E. Zultner

• Software Quality Specialist
• Certified QFD Red Belt®
• 1998 Akao Prize® for Excellence in QFD
• Director, QFD Institute
• President, ZULTNER & COMPANY
• TOC Software Jonah
• Six Sigma Master Black Belt

The QFD Institute permits only full status QFD Black Belts® who have successfully completed the "train-the-trainer course" or higher to teach its QFD Green Belt® Courses. Individuals' QFD Belt status may be verified through the QFD Institute office.

• US$1,995 per attendee, when registration is completed on or before 31 July 2011.
• US$2,145 per attendee, when registration is completed after 31 July 2011.

Registration Forms

The above fee includes your training manual, a CD or memory stick containing Modern QFD templates, case studies, as well as lunch and coffee breaks.

We offer an additional US$100 per person discount when you complete the registration by 30 June 2011. A US$100 per person discount is also offered when three (3) or more people register from the same company at the same time.

This course requires pre-registration; no walk-ins will be accepted.

Regus Stuttgart Business Center
Address: Königstrasse 10C, Stuttgart,
Baden Wurttemberg, Germany, 70173
Telephone:  +49 (0) 711 222 540

Regus Stuttgart Business Center is located on the 5th floor of Königstrasse 10C, in the main pedestrian area of Stuttgart.

The building is about 5 minutes walk from the main train station “Schlossplatz” underground (Stuttgart Hauptbahnhof : Stuttgart Hbf), which is easily reachable from Stuttgart Airport by S-Bahn trains (S2 or S3).

Also, there is ample public parking nearby or underground parking within the building itself (Stephfangarage-Kronenstrasse ).

For maps and travel directions, please see the Word file.