Quality Function Deployment

What is/is not QFD

• History of QFD.
• In the 1980s, QFD was introduced in America, its first English-language audience. Faced with fierce Japanese competition, the American automotive industry truncated the Japanese Comprehensive model in a haste to catch up with their quality advantage. The House of Quality matrix (HoQ) and 4-phase model are the products of this short-sighted over-simplification from that era. They are not suitable for today's business models. See Classical QFD vs. Modern QFD...
• QFD is not a House of Quality (HOQ), despite the false impression cascating down from this 1980-90s' incorrect understanding. HOQ is simply one of many tools used in Quality analysis, not just in QFD. HOQ matrix is extremely prone to mis-applications even at the hands of six sigma black belts.The use of HOQ can be detrimental for technology-driven projects because of its prpency to inhibit innovative solutions. Most of today's business projects do not need a HOQ to implement QFD analysis.
• Modern QFD, developed by the QFD Institute, addresses today's business models that are agile, global, and technology-infused. Now part of the ISO 16355, it is a focused analysis of the voice of the customer, mathematically sound prioritization, and is coupled with lean, efficient deployments. It obsoletes the classical House of Quality and 4-phase approach. See Modern QFD.
• The QFD methodology can be used for both tangible products and non-tangible services. See the companies and industries thave have presented their QFD examples.
• Best and Worst Practices.
• Frequently Asked Questions about QFD

Modern QFD^®

• QFD today is a comprehensive system of new product development (NPD) and innovative solution development, excelling in customer requirements management (CRM) and design for customer value (DFCV).
• Modern Blitz QFD^® has a set of strong VOC analytic tools that can identify unspoken requirements and hidden business opportunities. It offers speed deployment and can be matrix-free. It is suitable for all applications from hardware to software, service and business process development. See QFD Approaches & Techniques.
• Blitz QFD^® is taught in the QFD Green Belt^® Certificate Course. Students receive modern QFD Templates that include Maximum Value Table, Customer Voice Table, Analytic Hierarchy Process (AHP), modern House of Quality with sound math, etc.
• Classical QFD vs Blitz QFD^® vs Reverse QFD

The QFD Institute training programs strive to deliver the best QFD training in the world that works for your project, your company's development process and business goals.

Internationally acclaimed, these courses deliver the current best QFD expertise in training materials, tools, techniques, as well as in teaching methods. They are designed to give hands-on practice of most powerful tools and efficient deployment for each level, so that students will be able to apply them to an actual project during the course or immediately when returning to work.

All of the QFD Institute training are in compliance with the new ISO 16355 as well as Six/Lean Sigma and other relevant quality methods.

In-house Training

• In-house QFD Green Belt^® training for project teams
• In-house QFD Black Belt^® training for project teams and current/future leaders, trainers, facilitators
• In-house QFD Gold Belt^® training for the executives
• In-house QFD White Belt^® seminar for the management who support projects
• Consultation and Technical Diagnosis

Public Courses

• Public QFD Green Belt^® Certificate Course
• Public QFD Black Belt^® Certificate Course
• Public lectures and workshops

Resources

• Symposium (Call For Papers)
• Bibliography Papers of ISO 16355-1 ^NEW
• Symposium Transactions (case studies & research papers)
• FREE QFD Newsletters
• More reading materials
• About Software
• LinkedIn QFD Group

• Kansei Lifestyle QFD
• New Kano Model
• Hoshin
• TRIZ

The QFD Institute is the official source for QFD and ISO 16355 resources and training. Dedicated to research, advancement, and training of the state-of-the-art tools and best practices, we are a member of the International Council for QFD, the American host of the ISQFD, and a major contributor to the body of knowledge in ISO 16355.

We invite you to participate in our public events to build your professional skills, check out what is new, and network with like-minded colleagues.

To stay informed, please sign up for the free newsletter and browse study resources, or contact us to set up presentations at your location. 

• Contact Us
• Akao Prize
• More about us