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Discover Latent Customer Needs and Introduce Exciting Quality into Product Development
The Kano Model is a framework developed by Dr. Noriaki Kano for “attractive quality creation” that helps explain why removing defects does not equal customer satisfaction.
It is a powerful approach for segmentation, and can also be applied to strategy and advertising. The competitive edge from products that excite customers is important for product line planning and brand distinction.
In today's information economy, with its unprecedented globalization and environmental concerns, businesses are challenged by:
These challenges offer new opportunities for generating greater sales and market share if you can successfully harness the insights of latent needs and exciting quality that the Kano Model can help identify.
The Kano Model was developed in Japan, and introduced to the West in the mid-1980s by Dr. Yoji Akao during his teaching of Quality Function Deployment (QFD) in America. US QFD practitioners intuitively liked how this model explained the power of latent requirements. While almost every QFD presenter talks about the Kano model, few have succeeded in using it or actually integrating it into QFD.
This workshop provides an explicit framework for effectively learning how to apply the model and merging this powerful method for exciting quality into QFD and your product development process. This Workshop will:
This Tutorial may be offered at the QFD Institute Symposium on QFD or at your company location as an in-house training. For in-company workshop rate, please Contact Us, TEL: +1 734-995-0847 (U.S. Eastern Time).
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