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What ISO 16355 compliance means to you


The purpose of the new ISO 16355 standard, which an international team of QFD experts convened by the QFD Institute has been writing since 2009, is to guide the global community of QFD practitioners in complying with the skills they need to achieve 21st century levels of innovation and quality in their new products. This includes the companies with international business and those who lead corporate efforts in Design for Six/Lean Sigma (DFSS/DFLS).

Part 1

Part 1 reviews the general principles and perspectives of Quality Function Deployment (QFD). It describes not only the 4-Phase House of Quality model that emanated from the 1980s U.S. auto industry, but also the modernized Comprehensive QFD originally developed by Dr. Yoji Akao (QFD co-founder).

The new standard then introduces you to modern Blitz QFD® developed by the QFD Institute and its robust analytic tools that are fit for all applications including IT, software, aerospace, healthcare, medical device, IoT related products and services, consumer products, R&D, etc.


To comply with this ISO standard, you must have these important QFD foundations:

    (ISO 16355-1)
  1. Sound understanding of product development activities from strategic planning with hoshin kanri through commercialization and retirement of the product from the market.
  2. Sound understanding of the role of customers and stakeholders, including customer prioritization, modeling customer journeys, conducting gemba visits to capture their voices and behavior.
  3. Properly translating voice of customer into true customer needs, independent of product features and specs.
  4. Structuring, prioritizing, and quantifying customer needs, ...
  5. .....
  6. ...
  7. Optimization.
  8. ........
  9. .....
  10. End-of-service-life disposal and next generation development.
  11. Sound application of QFD tools and related methods.

Simply reading and copying examples from the standard will not help you achieve the desired success. Because each project has different needs and each company has different development process and business goals, you must know how to tailor QFD methods discussed in the standard. You must know which QFD tools, which deployments in what sequence, are best for your project and which ones should not be used in your particular case. To develop this skill, consider proper training so as to avoid making costly mistakes and wasting resources.

Part 1, ISO 16355-1:2015

Part 1, ISO 16355-1:2015 is already on sale through various standards organizations. Parts 2-8 will provide additional guidance for compliance when published in 2017.

Good News

The good news is there is no need to wait to align your skills with the standard. Our public QFD courses (or in-house training if you prefer) can give you the step-by-step details and Excel templates to begin this journey.

QFD Green Belt® training focuses on Blitz QFD®, the matrix-free approach to quickly address what matters most to your customers. This includes detailed instructions and practice on your own project. We will cover:
  • Project goals analysis
  • Customer segmentation by application and use case
  • Customer gemba visits and capturing both the spoken and unspoken voice of the customer (VOC)
  • Translating VOC into prioritized customer needs
  • Competitive benchmarking
  • Translation of critical customer needs into product (including service and information) requirements
  • Detailed design, quality requirements, build requirements, commercialization, and support
  • Course Details

QFD Black Belt® training covers the full, modernized Comprehensive QFD methods and tools, with detailed instructions and templates for addressing quality, technology, cost, and reliability deployments. The course is designed for facilitators and future trainers. It includes a 1000+ page book.

Tools Matrix

Tools Matrix of ISO 16355-1 is 23 pages long, with recommended quality tools for each section of the standard. The tools reference 131 books and papers in the Bibliography. The QFD Institute has assembled the referenced papers from QFD Symposia, as well as links to other books in a 1400+ page eBook, priced at US$149. QFDI course attemdees may receive some parts of this eBook as a part of their training materials. Begin your journey to compliance with ISO 16355 now. For questions about training and/or implementing good QFD for your project, please contact us.

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