Testimonials

Companies have reported many benefits to doing QFD. Early literature describes how Toyota Auto Body reduced start-up losses by 61%, Mazda reduced late design changes half, etc. US and European Companies have reported such results as well at the QFD Symposia. 

Here are some reasons why companies implement QFD.

1. "When CFCs were banned as a propellant, QFD helped us reformulate without sacrificing customer satisfaction."

2. "We’re developing such new technology; QFD assured we could meet customers’ needs."

3. "Our main customer was reducing its number of suppliers by half; QFD helped us make the cut."

4. "International business is our future; QFD lighted the path to foreign markets."

5. "Our product is a commodity; QFD designed a technical support strategy to differentiate ourselves."

6. "With QFD we can prioritize our goals and objectives to select the best strategies, technologies, and vendors."

7. "We configured our space-age robotics into an award-winning attraction at Jurassic Park. QFD brought it to life."

8. "Traditionally a build-to-spec component supplier, QFD helped us see opportunities to develop products in advance of customer demand."

9. "To lower cost and increase reliability, we want to reuse as many common parts as possible. QFD has given us the means to differentiate components where there is customer value, and commonize those that are invisible to the user."

10. "To develop a hybridized product from two of our best selling lines, QFD helped us include the most important features from each."

11. "We found QFD to be an extremely useful tool for gathering and defining software requirements. It is a way to translate the customer’s requirements into the definition and implementation of a project. (sic) It provides a means to plan how though the application of a very organized methodology – one that saves time money, and resources. This end-to-end process is a useful tool for learning many important details concerning the way the customers accomplish their tasks.”

Companies that have in the past presented at the Symposium on QFD.

Companies that have in the past sent their employees to the QFD Institute's training.

Search and purchase published QFD case studies and research

Learn more about QFD by attending Symposium and public courses or contact the QFD Institute for in-house custom training.