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QFDI Newsletter

Artists Sixth Sense for Engineers

image of Michael Grave's Alessi teakettle (photo by QFDI)Why would some people pay over $100 for a teakettle when you can boil water just as well with one that costs only $20?

That is exactly what many people have done to make Michael Grave's Alessi teakettle a long time best-seller. It boils water; it whistles as steam builds up, it is easy to use; the handle does not get hot... In short, it does everything that many teakettles do equally well.

So, what makes Mr. Grave's design so special? "It makes me smile," said one user. Apparently she is not alone. How many of you thought — even remotely — that "makes me smile" could be a customer need for a teakettle design?

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