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QFD Institute Newsletter 2007 International Symposium preview

This continues previews of the new case studies and research that are scheduled for presentation at the 13th International Symposium on QFD, September 7-8, 2007 in historic Williamsburg, Virginia USA.


Use of QFD and related quality methods recommended for Chinese business/product development, ISQFD'07 www.qfdi.org/symposium.htm

"The Use of QFD and Related Quality Methodologies in the Fuzzy Front End of New Product Development in China" [Hong Kong, China]
Many new product development projects in China have been unsuccessful because companies fail to recognize opportunities. The authors believe that use of quality-oriented new product development tools such as QFD, DFSS, and TRIZ could improve opportunity recognition. This hypothesis and preliminary results are reported in this paper.

This research was conducted by Mike K. B. Ko, Baptist University Hong Kong, China and Robert Hunt, Ph.D., Macquarie Graduate School of Management, Australia. The symposium presentation will be made by Mike Ko.
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"QFD in the Development of a WIKI: A QFD- WIKI" [Germany]
A wiki is a web based software which allows all visitors of a website to change its content by editing the site online in a web browser. With this key capability a wiki is an easy to use platform for collaborative working on hypertexts. This paper is about the development of a wiki on QFD and all its aspects as the content of the website. The so called QFD-Wiki is not only on QFD, it is also developed using QFD as the product planning method.

This research is being conducted by Sixten Schockert and Georg Herzwurm, Ph.D. of Universität Stuttgart, Germany. The symposium presentation will be made by Georg Herzwurm, Ph.D.
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QFD-based method to design an optimum logistic facility, ISQFD'07 www.qfdi.org/symposium.htm

"Requirements for Structuring of Logistic Demands in the Run-up to QFD" [Germany]
In Germany, the common value of customer demand for logistic services is high, but only 40% of the survey respondents reported satisfaction. In order to develop a customer-oriented logistic facility, the marketing research and developer have to work together. In order to achieve optimum in both facility and service, they must take into consideration such requirements as the whole life-cycle identified through market research. This paper reports a study, conducted by the University of Dortmund Chair of Quality, that aimed to develop a procedure for structuring, analyzing, and displaying unsystematic requirements into a QFD structure in the development of such a logistic facility.

This research was conducted by A. Crostack, Ph.D.; Robert Refflinghaus, Ph.D.; Nadine Schlueter; and Katharina Noll of University of Dortmund, Germany. The symposium presentation will be made by Nadine Schlueter.
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"QA-QFD: The making method in the Quality Table which can be utilized" [Japan]
In QFD, the Quality Table is an important tool. However, misuse and misconstruction of this table are not unusual, often due to inadequate understanding of the required quality and customers. This paper and presentation will explain how to correctly make the Japanese Quality Table and better utilize it in product development.

This paper will be presented by Masaaki Todoroki, Consultant, Q-tech Consulting, Co. Ltd., Japan.
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"A Proposal of an Application Model using Axiomatic Design for Minimizing QFD Use Difficulties" [Brazil]
This research proposes a systematic model that is based on axiomatic design (AD) to reduce application difficulties which the authors associate with the Traditional House of Quality QFD. It describes the authors' on-going research project, steps, theoretical basis, and preliminary results. This paper shows clearly that to make best of use of QFD matrices, there must be clear rules to relate the various levels of analysis from customer attributes to functional requirements to design parameters. Violation of these rules often renders the results difficult to determine, whether it be an application or research.

This paper will be presented by Paulo A. Cauchick Miguel, Ph.D., Universidade Metodista de Piracicaba, Brazil.
 

 
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