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This continues previews of the new case studies and research that are
scheduled for presentation at the
13th International Symposium on QFD, September 7-8, 2007 in
historic Williamsburg, Virginia USA.
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"The Use of QFD and Related Quality Methodologies in the Fuzzy
Front End of New Product Development in China" [Hong Kong, China]
Many new product development projects in China have been
unsuccessful because companies fail to recognize opportunities.
The authors believe that use of quality-oriented new product
development tools such as QFD, DFSS, and TRIZ could improve
opportunity recognition. This hypothesis and preliminary results
are reported in this paper.
This research was conducted by Mike K. B. Ko, Baptist University
Hong Kong, China and Robert Hunt, Ph.D., Macquarie Graduate School
of Management, Australia. The symposium presentation will be made
by Mike Ko.
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"QFD in the Development of a WIKI: A QFD- WIKI" [Germany]
A wiki is a web based software which allows all visitors of a
website to change its content by editing the site online in a web
browser. With this key capability a wiki is an easy to use
platform for collaborative working on hypertexts. This paper is
about the development of a wiki on QFD and all its aspects as the
content of the website. The so called QFD-Wiki is not only on QFD,
it is also developed using QFD as the product planning method.
This research is being conducted by Sixten Schockert and Georg
Herzwurm, Ph.D. of Universität Stuttgart, Germany. The symposium
presentation will be made by Georg Herzwurm, Ph.D.
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"Requirements for Structuring of Logistic Demands in the Run-up
to QFD" [Germany]
In Germany, the common value of customer demand for logistic
services is high, but only 40% of the survey respondents reported
satisfaction. In order to develop a customer-oriented logistic
facility, the marketing research and developer have to work
together. In order to achieve optimum in both facility and
service, they must take into consideration such requirements as
the whole life-cycle identified through market research. This
paper reports a study, conducted by the University of Dortmund
Chair of Quality, that aimed to develop a procedure for
structuring, analyzing, and displaying unsystematic requirements
into a QFD structure in the development of such a logistic
facility.
This research was conducted by A. Crostack, Ph.D.; Robert
Refflinghaus, Ph.D.; Nadine Schlueter; and Katharina Noll of
University of Dortmund, Germany. The symposium presentation will
be made by Nadine Schlueter.
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"QA-QFD: The making method in the Quality Table which can be
utilized" [Japan]
In QFD, the Quality Table is an important tool. However, misuse
and misconstruction of this table are not unusual, often due to
inadequate understanding of the required quality and customers.
This paper and presentation will explain how to correctly make the
Japanese Quality Table and better utilize it in product
development.
This paper will be presented by Masaaki Todoroki, Consultant,
Q-tech Consulting, Co. Ltd., Japan.
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"A Proposal of an Application Model using Axiomatic Design for
Minimizing QFD Use Difficulties" [Brazil]
This research proposes a systematic model that is based on
axiomatic design (AD) to reduce application difficulties which the
authors associate with the Traditional House of Quality QFD. It
describes the authors' on-going research project, steps,
theoretical basis, and preliminary results. This paper shows
clearly that to make best of use of QFD matrices, there must be
clear rules to relate the various levels of analysis from customer
attributes to functional requirements to design parameters.
Violation of these rules often renders the results difficult to
determine, whether it be an application or research.
This paper will be presented by Paulo A. Cauchick Miguel, Ph.D.,
Universidade Metodista de Piracicaba, Brazil.
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