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This continues previews of the new case studies and research that are
scheduled for presentation at the 13th
International Symposium on QFD, September 7-8, 2007, as well as
our exhibitors and sponsors. The event is open to the public and
includes tutorials on AHP and GTI.
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EXPERT CHOICE ®
[Exhibitor]
Since 1983, Expert Choice has been improving the decision-making
of businesses and government organizations around the world, from
helping Fortune 100 companies realize a profit to helping the
Joint Chiefs prioritize military threats.
Whether you are working on a budget planning or analyzing which
component should go into the next fighter jet, Expert Choice can
help you simplify your decision process. Based on the Analytic
Hierarchy Process (AHP), Expert Choice software provides a
structured approach and proven process for prioritization and
decision-making that is based on a clear rationale, aligned with
your organizational objectives, improves top-down and bottom-up
communication, and even helps you build consensus.
Expert Choice software is used by more than 100 of the Fortune 500
Companies and 30 U.S. Federal Agencies. It is also taught in over
100 universities and used in 60 countries worldwide.
Expert Choice is used in Modern QFD procedures because it produces
ratio scale values, which are necessary to obtain accurate
customer priorities as well as to do the House of Quality
properly.
Come see us at the upcoming QFD
Symposium on September 7-8 in Williamsburg, Virginia,
to find out how we can help your business and organization make
important decisions smarter and more efficiently, while improving
your bottom lines.
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"QFD Kano Model for College Dormitory" [Japan]
The
Kano model of exciting quality vs. expected quality is a good
visual cue explaining the complexities of the relationships
between customer satisfaction and product attributes. Although the
Model is often cited by experts in quality, design, and marketing,
it is one of the least understood concepts.
At the last year's symposium in Austin, Texas, we presented the
QFD Institute's ongoing research on Kano Model and QFD, its
original concepts, recent applications, and new Kano-QFD models
including an automotive example.
This year's symposium will include a case study from Japan on a
female students' dormitory. It reports using the Kano Model to
find out how various functions and features of a dorm are being
perceived differently by the student residents and their parents
and how this finding can be used in the planning stage of a QFD
project. Dr. Yoji Akao, Ph.D., founder of QFD, will present this
research, jointly done with his students, and will discuss how you
can integrate QFD and the Kano Model to create customer delights
in your product and service.
This study was conducted by Mami Okamura, Hiroko Shibuya, Maro
Kunieda of Tamagawa University, Japan and Yoji Akao, Ph.D., in
cooperation with Dr. Jun Shiino of Taisei Prefab Construction and
Prof. Tadashi Ohfuji of Tamagawa University. The symposium
presentation will be made by Dr. Akao.
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"The
Development of a New Rocket Valve with High Reliability on the QFD
Methods" [Japan]
The growing Asian aerospace industry has been recently capturing
headlines for both its dramatic successes and failures.
In 1998, then National Space Development Agency of Japan tapped
Mitsubishi Heavy Industries to develop new rockets, perhaps for
the company's cutting-edge engineering know-how and superior
quality management technology. This paper reports a joint project
by Mitsubishi Heavy Industries and Japan Aerospace Exploration
Agency, the current national aerospace agency.
Any problems associated with a rocket valve could gravely affect
the launch schedule and operational costs of a space project. At
the symposium, a case study will be presented where QFD was
applied to improve the reliability of a rocket valve design,
eventually leading to the development of a new model.
This project was conducted by Kohei Kojima, Minoru Matsuda, and
Kimito Yoshikawa of Mitsubishi Heavy Industries, Japan; Hideaki
Nanri, Koichi Okita, and Masaru Fukuoka of Japan Aerospace
Exploration Agency, Japan; along with Yoji Akao, Ph.D., Yamagata
University, Japan. The symposium presentation will be made by
Kohei Kojima, Mitsubishi Heavy Industries, Japan.
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"Using
QFD to Involve All Employees in the Corporate Innovation Process"
[USA]
With competition at an all time high, more and more companies,
including Blue Cross Blue Shield of Florida (BCBSF), are seeking
ways to capture that next "big" idea.
BCBSF currently has over 9,000 employees within its walls, each
with an idea on how the company can increase membership, reduce
administrative costs, differentiate products and services from our
competitors and expand our distribution channel.
Random idea creations no matter how diverse the source, however,
can become a drag on resources and lead to disappointment among
those whose ideas are not utilized. When the Voice of the Customer
is used to drive idea creation and selection process, then the
diversity of our internal resources can be fully harnessed.
This case study will be presented by Kathy Hines, QFD Black Belt®,
Innovation Leader, Blue Cross Blue Shield of Florida, USA.
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"Methodology
Design to Update the Computer Integrated Manufacturing (CIM)
Curriculum of the Spanish Industrial Engineer Based on QFD"
[Spain/Bolivia]
The education of Computer Integrated Manufacturing (CIM) in a
university is considered important because, more than a
technology, it is a philosophy of integration. Companies will be
interested in contracting engineers better prepared in this aspect
as it is considered strategic.
Developing a methodology that will allow construction of
industrial engineering curricula that teach CIM technology will
require the support of methods like QFD and other tools such as
Delphi, Affinity Diagrams, Analysis of Systematization of the
hierarchy, etc. This research by a Bolivian author completing a
Ph.D. study in Spain uses QFD and Delphi methods to design a CIM
curriculum, translating industry requirements into design
characteristics of an online course.
This research will be presented by Isabel Melina Balderrama Durán,
Institut Quimic de Sarria (Chemical Institut of Sarria), Spain.
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SYNC
Information System [Exhibitor]
http://www.syncinfo.co.jp
SYNC Information System is an independent software and system
vendor company, located in the city of Kofu, Japan.
Established in 1992, SYNC Information System develops enterprise
information systems. As a total solution provider, the company
provides not only software and system development, but also
solutions for network infrastructure construction, Dataware
Housing and Online Analytic Processing for information analysis.
SYNC Information System also strives for community development, by
working with local educational institutions and companies, and
through research and collaboration with the local university in
the fields of Quality Management, e-Learning Environment and
others.
At this time, SYNC Information System's products and services are
available only in Japan; however, in the future the company plans
to expand their services to the rest to the world.
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