New Kano Model Workshop

Sunday, December 6, 2009
Savannah, Georgia USA

Many talk about the Kano model, but few have succeeded in integrating it into New Product Development.

This workshop provides a framework for applying this powerful method for exciting quality into QFD and your product development.

This workshop will:

Introduce the New Kano Model concepts, methods, and applications such as market segmentation;
Present case studies where the Kano Model was successfully used;
Explain the rationale behind the Kano Model: why are some features exciting, while others are only expected?;
Show how to integrate the New Kano Model and Modern QFD;
Offer a chance to develop, present, and analyze a New Kano Survey.

Workshop Brochure

Registration

This workshop is for anyone who is interested in developing superior, competitive products, product planners and decision makers involved in product strategy.

email: qfdi@qfdi.org

phone: +1 734-995-0847

web: http://www.qfdi.org