Six Sigma has brought several important enhancements to this. These include integration of multiple tools and systems, improved process and education with competence testing, greater use of powerful statistical and analytical tools, and corporate accountability for improvements in both customer satisfaction and cost-benefits analysis, etc.
Design for Six Sigma (DFSS) has gone further to recognize that upstream decisions made during the design phase profoundly affect the quality and cost of all subsequent activities. DFSS thus offers strong analytics and process in the establishment of cause-and-effect transfer functions that enable systematic deployment of design parameters to downstream, with cost-benefit analysis and capability studies in early design phases.
A weakness of many design teams, however, is that they have no tools to go beyond the stated customer requirements even though numerous studies have shown that it is only a starting point for design. "Take something like the MP3 player. Our traditional customers won't tell us anything about the potential usage characteristics of this device," says an executive at Seagate, a manufacturer of hard-disk drives.
This is where Comprehensive QFD brings power to DFSS in understanding the customer, going beyond the stated Voice of the Customer to discover latent needs and bringing more power to DFSS.
Unfortunately, many in the DFSS field equate QFD to only the House of Quality. Despite the fact that QFD is positioned in the first subheading of the Six Sigma Black Belt Certification Body of Knowledge by the American Society for Quality, most books and seminars focus only on the transfer function of QFD with little attention paid to the steps that have the greatest impact on understanding the Voice of the Customer. This weak link could inadvertently skew the outcome of otherwise good DFSS intentions.
This tutorial will show how to expertly link DFSS and QFD in your new product development process, not just the House of Quality, in order to achieve a more powerful outcome that fulfills excellence in both product quality and customer satisfaction.
This tutorial will:
Who should attend?
No prerequisites, although some familiarity with Six Sigma and QFD terminology may be helpful.
This tutorial may be offered at the QFD Institute Symposium on QFD or at your
company location as an in-house training. Partial techniques may be covered in
the QFD Green Belt® / Black Belt®
Courses. For inquiry, please contact
QFD Institute, Tel: + 1734-995-0847.
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