QFD Black Belt® Training is an advanced training for current and future project leaders, trainers and facilitators, black belts and master black belts of DFLS / DFSS / Phase-gates, and professionals in Design, Quality, Marketing, Innovation, NPD, Customer Requirements Management (CRM) and Corporate Excellence.

This is also a good place for corporate training scouts and project managers to test the waters for in-company training.

This course is now offered as a live online workshop consisting of ten weekly 4-hour sessions (40 hours total). You can attend using the Zoom platform, from anywhere in the world and with a minimum disruption to your work schedule.

Virtual Workshop
Generic Curriculum

PDF Brochure
Registration

2026

Weekly 4-hour session x 10 meets (total 40 hrs).

March 9, 16, 23, 30
April 13, 20, 27
May 4, 11, 18.


Class times will be 10:00–14:00 ET (US time). Dates and times may be adjusted, if participants agree.

*Prerequisites:*
• 2025–2026 QFD Green Belt® or
• 2025–2026 QFD Green Belt® Update


In this fast-paced, information-packed training, you will learn:

  • Advanced techniques of Modern QFD;

  • Modern Comprehensive QFD and ISO 16355 for new product development;

  • How to correctly create and use a House of Quality matrix and carry out downstream deployments;

  • Analytic Hierarchy Process criteria and alternative prioritization;

  • Advanced Quality Design and organizational methodologies such as Kansei Engineering, Hoshin Kanri, New Kano Model, TRIZ, and ISO 16355.

This workshop is part of the international program in Quality Function Deployment and ISO 16355, the only internationally recognized QFD certificate programs authorized by the late Dr. Akao (founder of QFD). The curriculum is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives.

As a training offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See testimonials and companies that have sent employees to this training.)

Course Details

Please click and expand the panels below. You can also download the PDF brochure.

  • This training will offer:

    • Hands-on practice of Modern QFD on a team project;

    • Step-by-step instruction of several standard QFD deployments;

    • In-depth review of important Modern QFD tools and deployments;

    • Understanding of the full depth and breadth of Modern Comprehensive QFD;

    • Implementation and auditing strategies for ISO 16355;

    • The QFD Black Belt® training manual (over 1,000 pages) and templates.

    • Advanced tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design, including those specified in ISO 16355;

    • New Lanchester Strategy for Sales and Marketing;

    • Voice of Gemba — QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;

    • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufactur-ability, production, service, etc.;

    • How to input, process, and output field data for each deployment;

    • Incorporating Blitz QFD® (matrix-free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;

    • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;

    • Why and how of replacing ordinal scale calculations with AHP for ratio scale calculations of customer segments, customer needs priorities, sales points, competitive bench-marking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma / Lean Sigma world;

    • How to apply Reverse QFD;

    • Introduction to Lifestyle Deployment and emotional quality with Kansei Engineering ;

    • Integration of New Kano methods ;

    • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories ;

    • Using Customer Voice Table with specification documents ;

    • Introduction to TRIZ-evolved new-to-world business innovation method for general business management;

    • New ISO 16355 standard for QFD.

    • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works;

    • Knowledge of best practice methods in product development, quality and innovation, and how they can be incorporated into projects;

    • Knowledge of how to facilitate a QFD project team;

    • Provisional QFD Black Belt® Certificate upon successful completion of this training. Full certification will be awarded based on approval of two projects submitted for review within two years.

  • To enroll in the QFD Black Belt® Course, one of the following conditions must apply.

  • Please use one of these methods to register:

    1. Online Registration Form

    2. Registration Form in the PDF Brochure

    1. Your laptop computer or tablet with MS Excel® and Adobe Acrobat® -- for the QFD software templates and case studies in digital format.

    2. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future. [IMPORTANT: There is no need to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may join others or use a generic or hobby project.]

    3. Access to the Internet and Zoom: You will need adequate Internet connectivity and a Zoom account (free account). Please make the necessary setup and test your device well ahead of the time.

    You will receive detailed instructions on this with your registration receipt/invoice.

  • Your registration fee includes:

    • QFD Black Belt® Training Manual (1,000 pages);

    • Modern QFD templates (QFD/ISO 16355 Black Belt® Level);

    • Case studies and papers from the QFD Institute Symposium 1989 - 2019 (digital copy);

    • ISO 16355 series bibliographic reference papers (e-Book) from QFD Symposia. (ISO copyright does not permit us to distribute the ISO 16355 standard, but links to purchase will be provide.)

For questions, please contact us.

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