QFD Black Belt® Training is an advanced training for current and future project leaders, trainers and facilitators, black belts and master black belts of DFLS / DFSS / Phase-gates, and professionals in Design, Quality, Marketing, Innovation, NPD, Customer Requirements Management (CRM) and Corporate Excellence.

This is also a good place for corporate training scouts and project managers to test the waters for in-company training.

This course is now offered as a live online workshop consisting of ten weekly 4-hour sessions (40 hours total). You can attend using the Zoom platform, from anywhere in the world and with a minimum disruption to your work schedule.

Virtual Workshop
Generic Curriculum

PDF Brochure
Registration

2024
September 16, 23, 30
October 7, 14, 21, 28
November 4, 11, 18.


Weekly 4-hour session x 10 meets (total 40 hrs). Class times will be determined based on attendees' preferences. Dates and times are subject to adjustment, depending on participants.

Prerequisites:
• 2023–2024 QFD Green Belt® or
• 2023–24 QFD Green Belt® Update


In this fast-paced, information-packed training, you will learn:

  • Advanced techniques of Modern QFD;

  • Comprehensive QFD and ISO 16355 for new product development;

  • How to correctly create and use a House of Quality matrix and carry out downstream deployments;

  • Advanced Quality Design and organizational methodologies such as Kansei Engineering, Hoshin Kanri, New Kano Model, TRIZ, and Reverse QFD.

This workshop is part of the international program in Quality Function Deployment and ISO 16355, the only internationally recognized QFD certificate programs authorized by the late Dr. Akao (founder of QFD). The curriculum is compatible with QS-9000, Six Sigma, DFSS, Stage Gate, EFQM, TQM, Baldrige, and other quality initiatives.

As a training offered by the QFD Institute, you are assured of unparalleled excellence on this subject. (See testimonials and companies that have sent employees to this training.)

Course Details

Please click and expand the panels below. You can also download the PDF brochure.

    • Advanced tools and analytic methods for quality, strategy, management, product planning, decision making, invention, and design, including those specified in ISO 16355;

    • New Lanchester Strategy for Sales and Marketing;

    • Voice of Gemba — QFD's unique approach to customer visits, and how to design Gemba Visits and new Gemba Analysis tools;

    • Semi-customized deployments common to most industries, such as project, customer, quality, technology, function, reliability, cost, manufactur-ability, production, service, etc.;

    • How to input, process, and output field data for each deployment;

    • Incorporating Blitz QFD® (matrix-free QFD for immediate results) into Dr. Akao's Comprehensive QFD to speed up the process;

    • Improved algorithms for defining Customer Needs (Demanded Quality) for "new-to-world" products and services;

    • Why and how of replacing ordinal scale calculations with AHP for ratio scale calculations of customer segments, customer needs priorities, sales points, competitive benchmarking, and matrix relationship weights, to improve the meaningfulness and accuracy of QFD in a Six Sigma / Lean Sigma world;

    • How to apply Reverse QFD;

    • Introduction to Lifestyle Deployment and emotional quality with Kansei Engineering ;

    • Integration of New Kano methods ;

    • Enhancing Customer Need Hierarchy Diagram with measures, targets, and Kano categories ;

    • Using Customer Voice Table with specification documents ;

    • Introduction to General Theory of Innovation, a TRIZ-evolved new-to-world business innovation method for general business management;

    • Concept selection with Super Pugh;

    • Comprehensive deployments for products, service, food and processed products, software and digitalized products.

    • Hands-on practice of Modern QFD on a team project;

    • Step-by-step instruction of several standard QFD deployments;

    • In-depth review of important Modern QFD tools and deployments;

    • Understanding of the full depth and breadth of Modern Comprehensive QFD;

    • Implementation and auditing strategies for ISO 16355;

    • The QFD Black Belt® training manual (over 1,000 pages) and templates;

    • Mastery of generic Modern QFD tools and deployments and knowledge of how Comprehensive QFD works;

    • Knowledge of new-to-world methods in product development, quality and innovation, and how they can be incorporated into projects;

    • Knowledge of how to facilitate a QFD project team;

    • Weekly project assignments between virtual sessions;

    • Provisional QFD Black Belt® Certificate.

  • To enroll in the QFD Black Belt® Course, one of the following conditions must apply.

    • You completed a 2022 or 2023 QFD Green Belt® training; or

    • You have attended or are attending a 2023 QFD Green Belt® training; or

    • You have attended a 2022 or 2023 QFD Green Belt® Update Course; or

    • You have earned a full-status QFD Green Belt® Certificate (with a Gold seal on your certificate).

  • THREE (3) Registration options are available, depending on your training status. For questions, please contact us.

    1. QFD Black Belt® only:
      US$5,625 per attendee.

    2. QFD Green Belt® Update +
      QFD Black Belt®
      :
      US$6,700 per attendee.

    3. QFD Green Belt® +
      QFD Black Belt®
      :
      US$7,925 per attendee.

    Team Discount: A $200 per person discount when three (3) or more people attend from the same company register for any of the above registration options that includes QFD Belt® Course. (The discount will be applied from the 3rd invoice.)

    The prices includes all training materials, modern QFD templates including modern House of Quality matrix and AHP, case studies, and ISO 16355 reference materials, plus after-class support.

  • Please use one of these methods:

    Within 24 hours of receiving your registration, we will send you an Email Invoice (PDF invoice attached). To make a credit card or wire transfer payment, please use a secure link provided in the invoice email. A receipt confirmation (email) will follow, upon processing of your payment.

    1. Internet connectivity and Zoom account: You will need adequate Internet connectivity and a Zoom account (free), to attend this virtual workshop. Please make the necessary setup and test your device well ahead of time.

    2. A laptop computer with MS Excel® and Adobe Acrobat® reader: For training materials, QFD templates and case studies that you will receive in digital format.

    3. Relevant marketing and technical data for a small project or a part of a large project that you are currently working on or plan to work on in the future.

      Important: There is NO NEED to reveal any confidential data. The goal is to make the QFD exercises real and meaningful to you! If it is not feasible to bring such data, you may join others or use a generic (or hobby) project.

    You will receive detailed instructions on this with your registration receipt/invoice.

  • To assure the integrity of your certificate as demonstrated in application, full status QFD Black Belt® will be earned upon successful completion of:

    • Co-facilitating a QFD project with a QFD Red Belt® or Master Black Belt® using an appropriate QFD process (apprentice); and

    • Facilitating by yourself a second QFD project using an appropriate QFD process and submitting your work to a a QFD Red Belt® or QFD Master Black Belt® for approval (journeyman).

For questions, please contact us.

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