Many product meet specifications but fail in customer satisfaction. It happens when the producer did not dig deeper to identify 'unspoken' true customer needs. Modern QFD tools are strongest where you want to make a difference by widening the gap between merely meeting product specifications vs. satisfying the customer. Start your new product development with modern QFD tools, to uncover unstated needs, the unknown unknowns and identify 'true' customer needs that should be the foundation for highly competitive products.
Turning Fishbones into Wishbones
One of the most powerful quality tools is the well known “Fishbone Diagram.” It is a diagram that visually links characteristics and factors. In Modern QFD, the wishbone diagram is critical in two phases. First is in finding unspoken customer needs; second is in developing solutions to those needs. Master this, and it may be the fastest QFD you could ever wish for!